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  • RWS aids dealers with digital Memorial Day promotions
    RWS Sealy Optimum

    Industry websites and digital marketing provider Retailer Web Services has partnered with mattress and appliance manufacturers to create what it’s calling “turnkey, omnichannel digital promotions,” its independent retailer clients can deploy for Memorial Day weekend sales events. More ...


  • Bill Napier

    Confessions of a Marketing Mad Man

    Bill Napier

    May 24, 2016

    Brand Rant Part I: Do brands matter in the furniture category?

    Based on what I see and what I know, the answer is NO. Let me explain why. I spent the better part of a day searching for information on furniture brand relevance, trying to find out if brands matter in the consumer’s path to purchase. Most of the information and research I found were a few years old, and that is disturbing. It seems no one outside our industry cares enough about this $100 billion category to spend the time and resources to study it. I can probably figure out why. Only a handful of manufacturers invest in brand ...

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  • David Perry

    Bedding Today

    David Perry

    May 23, 2016

    One-on-one with Gary Fazio: An icon reflects on his career

    The night before, he was the toast of the mattress industry, honored by more than 300 of his colleagues and friends at a gala awards dinner at Furniture/Today’s Bedding Conference. But on this night he sat down to dinner with one just one companion: Me. It was a great evening, filled with reminisces and stories from a career well spent in the mattress industry. Gary Fazio and I had a chance to unwind after the Bedding Conference wrapped up its successful three-day run at the Westin LaPaloma Resort & Spa, at the edge of the mountains outside Tucson. We ...

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  • Dean Horowitz 2016


    Dean Horowitz

    May 23, 2016

    Inventory Control

    What does “speed” in knowing what you have available for delivery, when it can be delivered and what is also available within a narrow delivery time mean to your business? If it is in the hands of the RSA who can quickly, without a break in the conversation, access the information, complete the sale and even a more profitable customer specific sale? Will it not reinforce you are there to enhance their home experience? The other approach is an “I’ll check” walk away giving the customer time to allow doubt, a changed mood, and the opportunity for waning interest ...

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  • Bill McLoughlin

    Furniture Everyday

    Bill McLoughlin

    May 23, 2016

    Is a mobile strategy the key to your survival?

    The short answer is likely yes and sooner rather than later. Brendan Jacobson, strategic partner manager for Google's Channel Partnerships Team, speaking at FT's recent Bedding Conference, had some very interesting numbers to share. Like these: 93: the percentage of people who use their phone to research and go on to make a purchase. 50: the percentage of people who conduct a local search and visit the store within the SAME DAY. 18: the percentage of those searches that lead to a purchase WITHIN 24 HOURS. The two latter numbers highlight the direct and immediate link between consumer ...

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Bedding Conference

Crest Financial at Bedding Conference

Follow David Perry's video coverage of the 2016 Bedding Conference from Westin La Paloma in Tucson, Arizona. #ftbedcon. See videos! Coverage sponsored by Crest Financial.

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