• City of Hope event honors 3
    city of hope honorees

    Some 1,300 industry leaders gathered to honor Klaussner President and CEO Bill Wittenberg and Wayfair Co-founders Niraj Shah and Steve Conine as the industry raised more than $2.4 million so far during the campaign for medical research. More ...

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  • Connie Post at Market

    On the red carpet at the IHFRA gala

    Editor in Chief Bill McLoughlin turns the spotlight on the award winners as well as the association itself on the red carpet at this year's International Home Furnishings Representatives Assn. gala event. He’s even joined by "rival" red carpet interviewer, Connie Post, with dueling microphones. (Video coverage sponsored by AcceptanceNOW.)

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  • Alex Milstein

    One Stop Shop

    Alex Milstein

    April 25, 2017

    One change furniture brands can make to attract Millennials

    If you could do one thing that not only helps the world but also attracts Millennials to your brand, would you do it? If you answered yes, then you better start thinking about your social responsibility. A recent study by Cone Communications found that 66% of Millennials are more likely to engage with a brand that is socially responsible. And that isn’t the only company to find stats like this. By now, it’s almost a given that Millennials respond to companies who share their concern for social and environmental good. This opportunity is something furniture brands can benefit ...

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  • Clint Engel

    Clint's Notes

    Clint Engel

    April 25, 2017

    Amazon furniture move dings Wayfair stock? Here’s why that doesn’t make sense.

    Furniture Today’s report Monday that Amazon was pitching a new program to furniture stores at the High Point Market may have played into a 5.4% drop in Wayfair shares that day. That’s according to some national business news outlets that picked up on the story. But it’s not making much sense to me. Let’s start with the news. Amazon representatives were here pitching a platform change designed to make it easier for furniture stores to sell on the e-commerce marketplace by dropping a longstanding requirement that these sellers must offer national delivery. Most furniture stores ...

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  • Bill McLoughlin

    Furniture Everyday

    Bill McLoughlin

    April 20, 2017

    5 strategies to leverage the power of your store

    Hardly a day goes by that a story isn’t published somewhere about the decline of retail stores and the growing dominance of the Internet. And there’s little doubt that some stores, both within the furniture space and without, will go away. However, there is a growing awareness that store-based retail offers some powerful opportunities for consumer engagement, entertainment and interaction that simply can’t be duplicated by a computer screen or cell phone, as Amazon’s increasing experimentation with stores attests. Furniture Today’s High Point Market issue offers several case studies of retailers who are using their ...

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  • Alex Milstein

    One Stop Shop

    Alex Milstein

    April 18, 2017

    Why your furniture brand needs to be using Snapchat

    I like to think furniture brands have the upper hand when it comes to visual content platforms like Snapchat. Although many consumers like to touch and feel furniture before buying, furniture is visually appealing, and visual content platforms can emphasize that beauty. Why do you need to use Snapchat? First, the facts: Growing larger every day, Snapchat has more than 100 million daily active users and is extremely popular with Millennials and Generation Z. More than 400 million Snaps are sent every day. More than 10 billion videos are watched by Snapchatters every day, and more than 8,000 photos ...

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