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  • Cindy Hodnett

    From Fabric to Frame

    Cindy W. Hodnett

    June 22, 2017

    Retail Shout Out: Sheely’s Furniture “Gets It” with a Tweet

    It’s a simple enough concept — create posts that generate follower engagement on social media — but as anyone who has ever contended with embedded algorithms will attest, it’s not always easy. Twitter, Facebook and Instagram have teams working around the clock to determine which users get what content and when, complicating what many people think is a simple process of post, click, and share. And for businesses trying to utilize social media to enhance their brand, the process becomes even more daunting as the behind-the-scenes techies work to continue the transformation of a “free” resource into a monetizable marketing ...

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  • Alex Milstein

    One Stop Shop

    Alex Milstein

    June 20, 2017

    What Jimmy Johns can teach the furniture industry

    Back in college I applied for a job at the chain sub shop Jimmy Johns. There were two parts to the application: the basic application form, background check, etc., and memorizing what was on each sandwich. Before securing the job, I had to take a test and write out what each sandwich had on it. As I stood in Jimmy Johns buying a sandwich the other day, I thought about how useful this technique could be to furniture retailers. It’s obvious that having salespeople memorize your product’s details means they can be more helpful to customers. In fact ...

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  • David Perry

    Bedding Today

    David Perry

    June 20, 2017

    Top 15 pacesetters in market share race

    Ashley continues to set a torrid growth pace in the mattress industry, recording a 19% sales gain last year to crack the Top 10 with bedding revenues of $119 million. No other Top 15 bedding producer could match that growth rate. E.S. Kluft, the high-end California-based producer, had the second-best growth year in 2016, posting an 11.3% sales gain and pushing its bedding revenues to $89 million. Those were the only two producers with double-digit sales gains last year. Englander’s 9.3% sales gain was the third-strongest among the Top 15, while Symbol’s 7.4% sales ...

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  • Clint Engel

    Clint's Notes

    Clint Engel

    June 15, 2017

    The insanity of retail sales reporting

    If you took a look at these headlines from early Wednesday, you might think consumers have given up and crawled into a hole: “U.S retail sales in May are weakest in 16 months” “Drop in US retail sales signals uneven consumer spending” “Investors look for safety after weak retail sales report” The odd thing is May retail sales weren’t weak at all. They were up 4% from May a year ago. Furniture and home furnishings stores did even better — up 4.4%. But for some reason the media and even the government underplay year-over-year numbers and compare sales ...

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Furniture Today Digital Edition

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