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  • Bill McLoughlin

    Furniture Everyday

    Bill McLoughlin

    March 30, 2015

    'Millennial' label isn't one-size-fits-all

    I am a Baby Boomer, a member of the most marketed, studied, classified and overhyped generation in history. If you read the current literature you might believe that my generation represents a golden age in sociological evolution. We will be the last generation, or so it’s said, to earn more than our parents. We work harder than our children ever will and will seemingly support them into our dotage. We were willing to pay our dues, to work long hours with great loyalty to a single employer. We communicate exceptionally well and face to face. Thank you very much ...

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  • David Perry


    David Perry

    March 30, 2015

    Shoppers warm to marketing touting a cooler sleep story

    The mattress industry is doing a good job of convincing consumers that cooler sleep is better sleep. But consumers who aren’t exposed to mattress marketing messages aren’t so sure that cool is better. For many of them, temperature concerns are not a big deal. Those are some of the intriguing points that emerged from some online research recently conducted by Mike Magnuson, the savvy CEO of online mattress review site His findings lead to some important points: Mattress marketing is powerful, and it is shaping consumers’ views on temperature regulation issues. Magnuson looked at sleeping cooler ...

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  • David Perry

    Bedding Today

    David Perry

    March 30, 2015

    Retailers can boost sales tickets by telling cooler sleep stories

    Will consumers pay a premium for a sleep set that provides cooler sleep? Yes, they will. And that’s a good thing, considering the industry's current love affair with cooler sleep. In our new eBedding column, we talk about some intriguing mattress temperature research recently conducted by our friend, CEO Mike Magnuson. He and I were talking the other day about the industry’s preoccupation with telling cooler sleep stories, and he decided to study that issue to get a better handle on what is going on there. One of his important conclusions — that mattress marketing is ...

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  • Mike Root

    From A Rep's Perspective

    Mike Root

    March 27, 2015

    March Madness For The Furniture Industry

    On March 17th we started with 68 teams all vying for the mythical national title and after this weekend we will be down to four remaining contenders. These teams had to play one game at a time to get here and not overlook any opponent. Otherwise there would not be upsets and all the number one seeds would be playing next week in Indianapolis. The NCAA March Madness is kind of a metaphor for work. In the case of a retail store for example it has to build its business one sale at a time. A rep has to build ...

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  • FTtv-Bill_Cindy_DesignToday

    FT/tv Video: Do you know what’s new in Design Today?

    Cindy Hodnett, Furniture/Today’s upholstery and style editor and editor in chief of Design Today, guests on this week’s FT/tv Friday and shares an inside look at the latest issue of Design Today, the company’s newest and only all-digital title. In a sit down with Furniture/Today Editor in Chief Bill McLoughlin, she shares tidbits on the publication’s Ageless Places feature that looks at the consumer design trend of aging in place.

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Vegas Market Videos

MicroD at Las Vegas Market

Follow our video coverage of the 2015 Winter Las Vegas Market to get the latest news and product trends. Start Watching! Coverage sponsored by MicroD.


  • Durham Symmetry bedroom

    Products cross generational barriers

    With many Millennials and Baby Boomers migrating to cities, companies are developing and marketing product for them, including those seeking smaller living spaces. Here are some products that are geared to both younger and older consumers.

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  • USA Premium Leather


    The company's newest contemporary home theater group features a raspberry leather cover. USA PREMIUM LEATHER
    C-1440, C-1432

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