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Furniture Today - December 10, 2001

Cover Story
Entertaining info' yields high margins in Ore.

Their ads go on and on, ad nauseam. The mission statement hangs in the bathroom. And a large percentage of the store's profits go directly into the pockets of the employees. Yet, despite all this, or perhaps because of it, Gates Home Furniture here prospers and grows. Its margins are high, its closing sales rate is well above average, and the 55-year-old business clearl...



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