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Furniture Today - February 14, 2005

Cover Story
Starting price points a key element in leather

Starting price points represent a key strategic element for any leather upholstery manufacturer, propelling consumers into stores for potential stepup business and ensuring that leather satisfies a variety of tastes and pocketbooks. Starting retail price points of $599, $699 and $799 for a sofa currently are popular in the always-evolving promotional leather segment, but leath...



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