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Furniture Today - April 10, 2006

Cover Story
Reaching younger consumers

To reach the coveted 20- to 35-year-old age bracket, furniture manufacturers are practicing the tenets of Marketing 101: Examine the customer's lifestyle. Design and market goods that are a good fit for that lifestyle. Make it easy and painless to buy. Jennifer Sievertsen, vice president of brand marketing for La-Z-Boy, said that the two sides of the equation design an...



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