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Furniture Today - April 9, 2007

Cover Story
The importance of lying down on the job

Today's topic: How to get consumers to lie down on the mattresses in your store. Overview: This is a key to success on the retail sales floor, and it calls for just the right approach. The sales associate can't just order the consumer to lie down; he or she needs to coax the consumer to lie down. Better yet, the sales associate needs to lie down or sit down with the consumer to break the ice an...



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