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Furniture Today - March 3, 2008

Cover Story
Mattress Retailing -- One size does not fit all at Mattress Barn stores

EDITOR'S NOTE: Mattress Barn, based in Rockledge, Fla., has built a reputation for good service. The 23-unit bedding specialty retailer, founded by furniture veteran Ron Bolding in 1989, has carved out a solid niche in the ultra-competitive central Florida market. Furniture/Today recently visited several Mattress Barn stores and talked with veteran sales associates about some of the strategies ...



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