Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Furniture Today
Resource Center graphic

Furniture Today - March 24, 2008

Cover Story
ISPA proposes ad campaign

The International Sleep Products Assn. is considering a multimillion-dollar national marketing campaign designed to boost awareness of mattresses and increase mattress sales. Meeting at the ISPA Expo here, industry leaders unveiled an outline of the ambitious program, similar in concept to the highly visible "Got Milk" campaign launched by the dairy industry several years ago.



Advertisement
WMC-Videos_160x160
Advertisement
WMC-Videos_160x160
eNewsletters
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra



Please read our Privacy Policy

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy