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Furniture Today - March 24, 2008

Cover Story
ISPA proposes ad campaign

The International Sleep Products Assn. is considering a multimillion-dollar national marketing campaign designed to boost awareness of mattresses and increase mattress sales. Meeting at the ISPA Expo here, industry leaders unveiled an outline of the ambitious program, similar in concept to the highly visible "Got Milk" campaign launched by the dairy industry several years ago.



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