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Ritchie joins Web solutions company Ayr1

Brian Carroll -- Furniture Today, November 30, 2008

SUDBURY, Ontario — Industry veteran Sev Ritchie has joined Web solutions company Ayr1.com as vice president of corporate affairs.

Most recently, Ritchie was a sales and marketing executive with FurnitureDealer.net, a Burnsville, Minn.-based Internet marketing company. Earlier, he was president of FurnitureFan.com, an online marketing services firm.

Ayr1 specializes in the development of e-commerce solutions for the home furnishings industry. It designs and hosts retail Web sites, and develops Web-delivered electronic product catalogs.

According to CEO Ron Goswell, Ayr1 has a multi-faceted growth strategy that aims to capitalize on what is a growing trend of pre-shopping home furnishings purchases on the Internet. The strategy centers on emphasizing the company's sophisticated, database-generated electronic catalogs that enable robust search and online showrooms.

Also part of Ayr1's growth strategy is a partnership with Reshare Corp. to offer a portfolio of online services that enable manufacturers and importers to sell directly to consumers in partnership with their retailers. The service, which is powered by Reshare's C3 software, allows consumers to select and purchase home furnishings from a manufacturer's inventory online, then choose a preferred retailer for local service, support and delivery.

Though the transaction occurs at the manufacturer's site, profits attributable to the sale are distributed by Reshare's C3 software just as if it were an in-store sale. Manufacturers using the software include Caber/Protect-a-Bed, Natura, Howard Miller and Sligh Furniture.

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Furniture veteran Sev Ritchie joins Ayr1.com

Oct 15, 2008

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