Home furnishings Web Summit set for Las Vegas
Free event takes place Feb. 8, on eve of market
Furniture Today Staff -- Furniture Today, January 21, 2009
LAS VEGAS — To help the home furnishings industry use the Internet to its best advantage, a free Web Summit seminar is scheduled here on Sunday, Feb. 8, the eve of the winter Las Vegas Market.
Mary Frye, president of the Home Furnishings Independents Assn., the Dallas-based association of independent retailers, will emcee the half-day event.
Topics to be addressed include the importance of online content development, let by Rick Doran, president and CEO of R&A Marketing; untangling the search engine optimization and pay-per-click enigmas, by Mark Phelps, president and CEO of Partner Marketing; segmenting and personalizing e-mail campaigns, by David McMahon, director of e-commerce for Profitconsulting; and what you need to know about e-commerce, by David Lively, president and CEO of The Lively Merchant.
The summit will conclude with a question-and-answer session.
"The most pressing issues in the home furnishings industry are increasing expenses and decreasing revenues. Being online is the solution to both," said Lively, a retail consultant. "We've broken online marketing down to its basic fundamentals. After four hours of teaching and an hour of interactive discussion, participants will better understand the whole because they'll understand the parts."
"All segments of our industry are invited to learn how to improve their business through online marketing," said McMahon. "The agenda is filled with valuable content that guarantees attendees will not be disappointed in what they hear."
The Web Summit will be held in the Las Vegas Room at Harrah's from 12:45 p.m. to 6 p.m. Feb. 8. Seating is limited and registration is required for this free event. Go to thelivelymerchant.com to register online. For more information, contact Lively at (740) 415-3192.
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Web Summit set for Vegas
Jan 26, 2009
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