Broyhill Furniture expanding Express Program
Offering quick-ship on more upholstery, case goods
Furniture Today Staff -- Furniture Today, January 27, 2009
LAS VEGAS — Broyhill's Express Program will be expanded to include case goods and additional upholstery frames at the upcoming Las Vegas Market.
 This Vantana casual dining set in Arts & Crafts styling is among the additions to Broyhill’s Express Program, with all items in stock and available for immediate shipment. |
The Express Program, which started in early 2007 with 10 upholstery frames, will now include additional upholstery and six of Broyhill's best-selling case good collections. The products will be merchandised and displayed for the first time as a complete program at the market, which runs Feb. 9-13.
With support from parent company Furniture Brands International's Asian offices, the newly expanded Express Program is aimed at satisfying the immediate needs of dealers and their customers by committing to having some of Broyhill's most popular collections in stock and available for immediate shipment. According to the company, the FBN Asia organization leverages the size and scale of Furniture Brands to make it easier for each of its brands to offer their dealers innovative inventory solutions like the Broyhill Express Program.
 Also part of the Express Program is Broyhill’s Joella sofa, which offers a sophisticated traditional look with its generous scale, tailored waterfall skirt and upscale pillow combination. The cover is a verdigris chenille body cloth accented with medallion tapestries and mature stripes in an aubergine color palette. |
"By expanding this program, we are responding to our dealers' demands for quick turnaround on their orders as well as their desire to keep inventory levels down during this tough economic climate," said Anthony Teague, vice president, upholstery division for Broyhill. "The program also provides an inventory solution for our smaller independent retailers who don't have the capacity to keep large volumes of inventory in stock or flow containers."
"It has never been more important than it is right now to have the inventory our dealers want, when they want it," added Jeff Cook, president of Broyhill. "In this volatile economic climate, we are not taking a ‘wait and see attitude'. We are listening to our customers' needs, and by expanding this program, making a major commitment to our loyal Broyhill accounts."
The expanded Upholstery Express Program includes 16 fabric collections, four complete leather collections, nine coordinating chairs and one coordinating table ottoman in styles ranging from traditional to contemporary.
Some of Broyhill's most popular fabric and leather covers are offered, including chenilles, microfibers, cotton twills, corduroys and premium aniline leathers. Upholstery silhouettes range from traditional skirted options to more contemporary silhouettes with wood exposed legs in finishes ranging from the best-selling Attic Heirlooms finish to Attic Heirlooms Fireside Cherry and Affinity.
Six best-sellers are offered in the Casegoods Express Program, including bedroom and dining room in styles that include relaxed country, Louis Philippe, classic Shaker and Arts & Crafts. Bedroom groups include Crossroads, Cross Creek, Cross Towne, Nouvelle, Attic Heirlooms Fireside Cherry and Vantana. Dining room groups include Attic Heirlooms Fireside Cherry and Vantana formal and casual dining.
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