La-Z-Boy hires new marketing VP
By Furniture Today Staff -- Furniture Today, April 14, 2002
MONROE, Mich. — J. Douglas Collier has been named vice president of marketing for La-Z-Boy's residential division. He succeeds the late Kevin Wixted, and reports to Kurt Darrow, president of the division.
Most recently, Collier was senior vice president of marketing and product management for Iomega, a $1 billion manufacturer of computer peripherals, where he also led the company's Asian and European regions. He has more than 12 years of management experience in marketing and product development.
At La-Z-Boy, he will lead marketing functions and act as a strategic partner in the design of programs and policies to meet the company's goals for brand loyalty, brand preferences and market penetration. He will oversee activities related to maintaining and enhancing the La-Z-Boy brand, including market research, national and retail advertising, product launches, dealer-related marketing communications, e-marketing and public relations.
He also will be responsible for evaluating and deploying new marketing technologies to expand the scope and reach of the La-Z-Boy brand to consumers.
"Doug brings a wealth of experience in marketing and consumer brand management to La-Z-Boy, along with the strategic vision and strong leadership skills needed to drive our marketing efforts," said Darrow.
| Collier |
-
Comfort Solutions names two to SVP posts
Mar 15, 2012 -
People on the move
Sep 3, 2011
VIEW ALL GALLERIES
