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Alexander Julian selects media firm

By Furniture Today Staff -- Furniture Today, April 14, 2002

GEORGETOWN, Conn. — Alexander Julian At Home has selected The Media Matters of Lexington, N.C., as its public relations and marketing promotions firm.

The agency will work with Julian and his staff to develop a cohesive brand strategy, showcase products from licensees and build consumer awareness of the Alexander Julian At Home lifestyle philosophy — casual comfort, confident self-expression and great design.

"With our focus on new and existing licensee relationships and consumer brand awareness, we wanted a company with a strong background and aptitude in these areas," said Bruce Tilley, Alexander Julian at Home president.

"We are pleased to be working with Alex and the wonderful assortment of home furnishings he designs," said Kathy D. Wall, president of The Media Matters.

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