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Wagner gets La-Z-Boy post

By Furniture Today Staff -- Furniture Today, March 17, 2002

MONROE, Mich. — MONROE, Mich. — La-Z-Boy has named Mark Wagner to the new post of director of retail marketing.

He was La-Z-Boy Furniture Galleries advertising manager, and now will be responsible for directing all retail marketing programs and communications of the 300-plus La-Z-Boy Furniture Galleries stores, La-Z-Boy in-store galleries and general dealers.

Wagner also will manage the creation and development of national retail promotions, point-of-sale and collateral materials, selling aids, product photography and literature.

Leslie Verral, formerly retail advertising manager, assumes Wagner's former post and will develop advertising strategies and support for the La-Z-Boy store network. She reports to Wagner.

Wagner reports to Kurt Darrow, president of La-Z-Boy Residential, until a new vice president of marketing is appointed.

"Mark has helped elevate the quality of the Furniture Galleries advertising message while developing a strong relationship with the dealer organization," Darrow said. "This move will allow him to expand upon these relationships, while providing synergies and consistencies across our retail advertising efforts."

Wagner joined the company in 1996 as advertising manager and was promoted in April 1999 to La-Z-Boy Furniture Galleries advertising manager.

Wagner

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Nicolas is La-Z-Boy's dealer ad support mgr.

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