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New at Market: Bedding

• All prices retail • In-depth stories on bedding introductions will appear in Furniture/Today's opening-day issue •

By Furniture Today Staff -- Furniture Today, March 31, 2002

Product Trends
Boyd Specialty Sleep NFM 709
Comfortaire CP 207-209
Gold Bond C&D 7G
Otis Bed Mfg. Plaza Suites 3-563
Puretouch H.P. Home Furnishings Center, 1100 Trinity Ave.
Sealy One Office Parkway, Trinity
Simmons Futons 114 N. Main St., 3rd floor
United Sleep Products 114 N. Main St., 3rd floor
Wolf Corp. IHFC M632

Product Trends

Fabulous Foams: Producers are using a variety of foams to give their models body-cushioning comfort.
Specialty Sleep Stars: Specialty sleep systems – including foam, air and futons – are making waves.
Promotional Power: Sharply priced sleep sets will enable retailers to offer traffic-building promotions.

Boyd Specialty Sleep NFM 709

Elissa is a box-top, pillowtop visco-elastic foam mattress. Covered in a Lyocell Cotton tick, it has a multi-layer support system with variable response foam, high density Illustra Foam, convoluted temperature-sensitive memory foam, and super soft foam. Retail, $1,399 in queen.

Comfortaire CP 207-209

Healthy Choice Aire is an air-supported sleep system that combines medical grade urethane material and a patented new design that emphasizes durability and comfort. The model also provides mid-body support and eliminates hammocking. It comes with a Deslee fabric that offers a soft hand. Retail, $2,299.

Gold Bond C&D 7G

Latex Plus is a pure, natural latex futon.
Coil Wrap is an individually encased, heat-tempered coil futon.
Cotton Coil is an innerspring futon.
Comfort Coil is a promotional innerspring futon.
SofTouch is a futon that offers enhanced plushness.
Wool Wrap combines New Zealand virgin wool and foam in a super-premium futon mattress.

Company also markets a full line of conventional bedding, backed by an award-winning point-of-sale retail support program.

Otis Bed Mfg. Plaza Suites 3-563

Company's UPS-able signature mattress line is compression packed into compact boxes, making drop-shipments available around the world.

Introducing a pressurized, quad-density foam mattress that features a variety of foams, including convoluted foam. It retails at $799 in queen.

Puretouch H.P. Home Furnishings Center, 1100 Trinity Ave.

PureTouch Luxury Latex Sleep Products is unveiling its new line of 100% pure latex foam mattresses. The line features six models, each incorporating all natural latex foam rubber from Malaysia. The Natural Rest, Natural Essence and Natural Serenity models are offered in tight top and in box pillowtop constructions to give consumers a choice of different comfort levels. Retails range from $899 to $2,999 and up.

Sealy One Office Parkway, Trinity

Introducing promotionally priced goods in the Sealy BackSaver and PosturePremier lines. The models feature thicker profiles, a new Shock Abzzorber Foundation, and Belgian damasks at lower price points. The covers are by Burlington, Culp and Bekaert. Retail prices range from $79 per piece in twin up to $599 for a queen-sized set.
Crown Jewel Special Reserve is a Cushion Firm PillowTop model in a predominantly rayon cover from Burlington. The bed includes cloth handles, self-taping and air vents. Retail is $999 in queen.
Sealy Posturepedic is offered in Firm, Ultra Plush and Cushion Firm PillowTop versions. Features include 805 coils in queen, the EverEdge support system, silk/wool fiber and Belgian damask cover. Introduction is backed with an extensive retail support program.

Simmons Futons 114 N. Main St., 3rd floor

Will be showing enhancements in its futon mattress division, with two new entries, built with Reflex foam and viscoelastic foam. Designed to build on the success the United Sleep unit has had in its sleepset division, the premium futons are expected to retail at $199.

Showcasing the Rio, a new frame design. It features a contemporary look and attractive nickel finish. Retail, $169.

United Sleep Products 114 N. Main St., 3rd floor

Showcasing its Foamdamentals program, a custom-designed point-of-purchase and sales-training program designed to help salespeople sell United's new viscoelastic and Reflex foam sleepsets. The program includes special brochures and acrylic footers, complete with foam samples.

The company will also be featuring its new rolltop pillowtop design on certain exclusive models.

Wolf Corp. IHFC M632

Memory foam innerspring futon is an ultra-premium innerspring futon with memory foam and the company's own Aerolife cushioning. It provides innerspring support and luxurious comfort, and retails at $299.

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