Joal hopes to pave way for Portugal in U.S.
By Furniture Today Staff -- Furniture Today, March 10, 2002
GRIJO, Portugal — Joal really wants a slice of the American pie.
The company, probably the largest producer of English classic furniture in Portugal, has successfully penetrated the U.S. market and hopes to blaze a trail for its Portuguese peers as it continues to build its American business.
Thanks to its American distribution, Joal has a sweet contract with the U.S. State Department to provide furniture for U.S. embassies around the world.
Its 108,000-square-foot plant in Grijo is being expanded by another 33,000 square feet to upgrade its showroom area. The company, which produces about $8 million (retail value) now, has sufficient capacity already in place to do as much as $12 million.
The company, near extinction eight years ago, was acquired by Rui Pereira, scion of Manuel Teixeira, the largest timber supplier on the Iberian peninsula. The factory now runs five or six days a week with 80 full-time employees and about 20 more who do specialty work on a contract basis. All drying, treating and cutting of timber is done on site and the company even tools its own hardware.
Joal shows in High Point at 310 N. Hamilton St. in the Hamilton-Wrenn area.
| Joal executives Carlos Almeida, left, sales director, and Rui Pereira, president. |
| Joal's introductions at the April market will include this handcrafted French piece supplied by A. Oscar & Oscar |
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