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Serta to partner with Trump Home

Will add mattresses to furniture, décor collection

David Perry -- Furniture Today, February 5, 2009

NEW YORK — The Donald is getting into mattresses.

The Trump Organization and Serta International have announced a partnership to produce an exclusive collection of mattresses as part of the Trump Home Collection, which also includes floor fashions, furniture, lighting and room décor.

Inspired by property developer and billionaire Donald Trump, Trump Home says its products are designed to offer consumers an affordable way to incorporate the luxury and style of the Trump lifestyle into their homes. The collection of Trump Home mattresses will be designed to bring a luxurious and rejuvenating sleep experience to consumers at affordable prices, Trump officials said.

Serta said it will launch the Trump Home line soon, but the beds will not be at next week's Las Vegas Market.

"We are very proud to be part of the expansion of Trump Home into mattresses," said Bob Sherman, president of Serta. "The new mattress collection reflects the quality, sophistication and attention to detail signature to Trump Home and is a perfect complement to the successful Trump Home bedroom furniture collections."

He said the Trump Home mattress collection is available for select and exclusive Serta retailers by region.

"Trump Home offers consumers a tangible way to experience the luxurious Trump lifestyle in their own homes and live richly without spending a fortune," said Trump, chairman and president of the Trump Organization. "We are thrilled to partner with Serta. The new mattress collection offers the consumer comfort, quality and a great night's sleep."

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