Share this on

Bemco offering dealers year of ads

By Furniture Today Staff -- Furniture Today, March 3, 2002

Chicago — Bemco Associates has a year's worth of ideas for bedding newspaper ads and has put them all on a CD for its dealers.

The CD-ROM-based ad kits come with a presentation folder and offer 12 ads in color or black and white. The ads can also be used as pre-printed newspaper inserts and are designed for customization with dealers' names and pricing information.

"As an extension of our "Custom Designed" marketing program, the kit provides dealers with a full 12 months' worth of pre-planned, personalized advertising," said Daryl Tarbutton, president of Bemco. "It is a comprehensive campaign created around a mix of holiday and mattress events for year-round mattress advertising visibility and dealer support."

The events include grand openings, floor sample, mix and match, price roll back, 10-hour and moonlight madness sales. Holiday ads include those for Memorial Day, the Fourth of July and Veteran's Day. Back-to-school and graduation ads are also included.

The ad files are in Adobe Illustrator format for easy customization and use by each dealer's local newspaper. The kit also includes logos for Bemco's key national programs, including the Good Housekeeping Seal and USA Gymnastics.

"The newspaper ad kit is an extremely efficient, consistent way for Bemco dealers to advertise mattresses over the next 12 months," Tarbutton said. "It puts a complete, pre-planned mattress advertising campaign at our dealers' fingertips for the entire year."

Share this on

Bemco offers newspaper ad kit

Jul 20, 2009

Bemco stresses family values in new ad kit

May 11, 2006

Mattress source Bemco still likes newspapers

Apr 24, 2009

Bemco campaign helps dealers 'go for the gold'

Apr 18, 2004

Also by this author

Also by Staff Staff

Featured Company

Wright Labels

Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was a creative medium and the belief that "a promise made is a promise kept." The Wright brothers focused their attention on providing exceptional printing for the... more