An in-depth look at Israel's bedding market
By Furniture Today Staff -- Furniture Today, February 9, 2009
Sleep shops and U.S. bedding brands play a big role in the Israeli mattress market, as Furniture/Today discovered during its first visit to that country. These stories take an in-depth look at the retail and wholesale mattress scene in Israel, finding a number of similarities to the U.S. bedding market.
Today: A look at bedding retailer Dr. Gav and one of its lines, U.S.-based Spring Air.
Tuesday: A profile of mattress manufacturer Hollandia and its charismatic leader, Avi Barssessat.
Wednesday: Bedding producer and retailer Aminach finds success with a lineup that includes U.S. brands King Koil and Serta.
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