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Canada's Englander licensee offers 365-night guarantee

By David Perry -- Furniture Today, February 9, 2009

TORONTO — Design Variation, Englander's Canadian licensee, is offering consumers a 365-night comfort guarantee with its new line of Englander beds manufactured and distributed in Canada.

The guarantee gives consumers a full year to determine if the Englander bed they've selected is right for them. The program is administered by SleepTrust, which offers a customer-care plan that supplements a manufacturer's warranty by including protection for accidental stains, odors or damage and eliminating comfort concerns, Englander officials said.

“We're creating a whole new approach to helping dealers benefit by offering Englander beds,” said Allan Madonik, sales manager of Design Variation. “For more than a century, Englander has been designing beds that deliver support, durability and deep, restful sleep. And even though we know Canadian consumers will be highly satisfied with their new Englander bed, we're offering to replace their bed at no additional cost if they should require an alternative comfort experience.”

Added Brad Geddes, SleepTrust president: “Consumers are looking for a better way to buy a bed. By including the 365 Night Comfort Promise with every Englander bed, Design Variation is leading the industry with delivering complete customer satisfaction.”

The SleepTrust program also is available to dealers who wish to offer additional benefits so customers can fully protect their new Englander beds, Geddes said.

SleepTrust is a division of Magi Seal International, a customer care company celebrating its 30th anniversary of delivering service programs for home furnishings and bedding retailers.

In addition to being Englander's Canadian licensee, Design Variation is a foam fabricator and manufacturer of bedding products that supplies products to a number of big-box retailers as well as independent retailers.

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Englander inks Canadian licensing deal

Aug 31, 2008

Magi Seal launches new SleepTrust division

May 13, 2007

Englander grants Design Variation Canadian license

Aug 27, 2008

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