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8 reasons retailers should consider futons

By Furniture Today Staff -- Furniture Today, March 3, 2002

1. Diverse demographics
   Futon retailers offereverything from discount products for dorm rooms to high-end products for the home office. Whatever your age or price range, there is a futon for you! Simmons Futons now offers home office furniture specifically aimed at this growing niche.

2. Add-on sales
   Many customers love to buy multiple futon covers to reflect their changing moods. Whenever you want to change the look of the room, simply change your futon cover.

3. Maximize returns
   By using arm and/or bun racks, retailers can maximize their dollar sales per square foot. With a minimal real estate investment, you can realize maximum returns.

4. A sell that fits
   Futons can be sold in many fashions. A gallery dealer can take the specialist approach, offering the consumer a choice of futon, frame and cover. Or the merchant can sell a finished futon in the same manner as a sofa, pre-selecting and marrying those items to be sold like upholstery.

5. Comfort, comfort, comfort
   A futon offers more sitting and sleeping comfort than a traditional sleep sofa.

6. Look at the numbers
   Recent trends confirm Point Number 5! The futon category continues to grow, while the sleep-sofa business remains flat.

7. Options abound
   Simmons Futons offers comfort variety. With 15 different futon mattresses and a four-position frame that converts from sofa to recliner and bed, everyone can find the comfort option of their choice.

8. Stepping out in style
   Futons offer more contemporary style choices than traditional sleep-sofa looks.

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