South Shore creates online gallery program
Allows retailers to add product showcase to Web sites
Lisa Casinger -- Furniture Today, February 10, 2009
LAS VEGAS — South Shore Furniture is rolling out a gallery program at this week's Las Vegas Market, only this one's virtual.
"We've done a lot of research and found there is a growing market of women age 25-34 years old who are shopping online," said Etienne Chabot, director of marketing communications for the company, a source of youth and adult bedroom, office and entertainment furniture.
"We wanted to help our retailers who don't have transactional Web sites reach the 10-15% of consumers who are buying furniture online," said Chabot.
The online gallery allows retailers to add a virtual South Shore product presentation to their Web sites. Consumers can purchase directly from that gallery while the retailer still receives their margin on the sale. The store doesn't have to stock the particular item, and South Shore drop ships the purchase directly to the consumer.
According to South Shore, the site provides retailers with a transactional Web site, extended product offering and the ability to gain "virtual" floor space. Chabot said South Shore is testing the gallery program with four retailers.
The online gallery pricing includes shipping and is comparable to prices consumers might find elsewhere, he said.
"This is a true B-to-B-to-C initiative," Chabot said. "We wanted to share our online expertise with our retailers and use our logistics and knowledge of the Web with them and we think this tool is a great way to do that. We plan to add other features to the gallery like decorating tips and design information in the future."
South Shore, based in Sainte-Croix, Québec, is showing this week in the World Market Center, B-980.
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