Furniture FX introduces Serta youth furniture
Part of new licensed Dream Factory line
Furniture Today Staff -- Furniture Today, February 11, 2009
AT THE MARKET — Furniture FX is introducing its licensed Serta youth furniture, Dream Factory, here this week.
 Serta’s Dream Factory line from Furniture FX kicks off with Bedroom in a Box, shown here in a distressed red finish. |
"This is the first offering in this new licensed line, Dream Factory," said Matt Sansoe, president of California-based Furniture FX. "Later this year we plan on bringing bunk beds and youth bedroom suites to market."
The initial Serta product, Bedroom in a Box, is a nightstand, dresser, mirror and twin or full bed that pack together in one box for easy shipping. The collection is available in distressed finishes of red, white, blue and black. The twin version retails for $599 and the full retails for $699.
Furniture FX is showing in the World Market Center, B-1066.
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