Lane forms strategic alliance with Samsung Electronics
By Furniture Today Staff -- Furniture Today, February 16, 2009
LAS VEGAS — LAS VEGAS — Lane has announced a strategic alliance with Samsung Electronics that will enhance Lane's mobile showroom that is touring the United States.
The mobile showroom, which features Lane home entertainment furniture in a series of family room-like vignettes, has added several high-definition TVs from Samsung's Touch of Color line.
“By forging strategic relationships with market leaders like Samsung, we're able to provide our retail partners with new ways to boost customer traffic and drive sales,” said Lane President Skipper Holliman. “We wanted to create a new way to help our retailers engage their consumers at the point of sale.”
The 1,000-square-foot mobile showroom will travel some 15,000 miles this year as it makes a series of day-long stops at selected Lane dealers. The unit was unveiled at the High Point Market in October and its schedule was essentially filled before market ended.
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Here is a sampling of some of the stylish new products catching dealers' eyes at the October High Point Market. For more coverage, see Furniture/Today's Nov. 2 print issue. When you're done viewing the photos in this Slideshow, more images of hot introductions also are available on the Furniture/Today Web site by clicking here.
The High Point Market is marking its 100th anniversary this April.
To help celebrate this milestone, Furniture/Today presents some pictorial
highlights of the past 100 years.
