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Kathy Ireland, Shaw launch youth rug line

By Lissa Wyman -- Furniture Today, January 27, 2002

ATLANTA — Kathy Ireland unveiled juvenile rugs by Shaw at the rug market here, and is introducing this week at the Las Vegas Surfaces show a licensed line of ceramic tile flooring by Shaw Inds.

That will give Ireland, in partnership with Shaw, a full line of floor covering products.

"The Kathy Ireland collection (for adults) is Shaw Rugs' top line in sales, and also is one of the best-selling rug lines in the country," said Jeff Meadows, vice president of the Shaw Rugs division. Shaw Rugs and Kathy Ireland Worldwide teamed up two-and-a-half years ago for the line.

The Kathy Ireland Young Attitudes rug collections moves Shaw into the juvenile market.

"This is a consumer that has been under-served in all areas of home furnishings," said Ireland. "The rug colors are bright and the designs are cheerful, but it's not strictly a children's line. Many of the rugs will appeal to older teens and young adults as well. "

One group is machine woven of polypropylene and retails at $250 for a 5 by 8 size. The other group is printed on a tufted nylon base and retails at about $150 in a 5 by 8.

Ireland also is developing a broad line of wood and upholstered furniture through licensing agreements with Standard and Style-Line, and markets lamps through As You Like It.

"Standard will work closely with Style-Line and Shaw to develop mix-and-match products," Ireland said. She said she's also seeking a licensing partner in home textiles.

Kathy Ireland and Shaw Rugs' Jeff Meadows at this month's Atlanta rug market.

Shaw's Young Attitudes rugs by Kathy Ireland are designed to have broad-based appeal for young adults as well as children.

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