Palliser featuring EQ3 gallery at market
By Furniture Today Staff -- Furniture Today, January 13, 2002
SAN FRANCISCO — An EQ3 retail gallery is the focal point of Palliser's presentation at the San Francisco Winter Market here.
"Dealers can walk into our showroom and see exactly what an EQ3 gallery would look like on their floor," said Peter Tielmann, vice president of marketing and sales for the Winnipeg, Manitoba-based manufacturer.
In addition to product, the gallery features architectural elements and point-of-purchase materials. Palliser is showing in an 800-foot-space in Suite 860, 1355 Market St.
Earlier this year, Palliser created an EQ3 division to market the contemporary mid-priced furniture. The first EQ3 store opened here in late October.
"The Winnipeg store is a lab for us," said Michael McMullen, Palliser's vice president of retail operations. "We can test various products and concepts here. The successes will become part of EQ3 galleries scheduled to open beginning early in 2002."
As first reported in eDaily
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Palliser showing EQ3 gallery at winter markets
Dec 23, 2001
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