Share this on
SAN FRANCISCO — The Western Home Furnishings Assn. will host a variety of educational seminars during San Francisco Winter 2002, starting Jan. 22. All seminars will be held in San Francisco Mart 2, Space 705, unless otherwise stated.
Friday, Jan. 18
-
9:30 – 10:30 a.m., "Determining credit worthiness to increase sales as safely as possible" by Jim Nelson, Bethune & Associates Attorneys at Law, Phoenix. From conducting commercial credit checks to ideas on how to update credit information, this session will include a one-page, effective commercial credit application along with effective credit policies to enhance your operations.
-
11 a.m. – Noon, "What's so new about this new year?" by Jody Seivert, One By One Companies, Norwell, Mass.
-
You and your salespeople can make resolutions that last all year long. This fast paced, interactive seminar will offer tips for helping independent, high-performing sales professionals make 2002 their best year to date.
-
1:30 – 2:30 p.m., "Super sizzling showrooms: Visual merchandising to increase sales" by Michael Boswell, Bowman Displays Digital Imaging, Munster, Ind.
-
Explore multiple merchandising concepts from actual retail installations that are proven to increase sales. Learn how to (cost) effectively create the purchase-inducing environment that will benefit not only the customer, but the sales staff and your bottom line as well.
-
3-4 p.m., "5 smart steps to double your profits" by Brian McCarthy, PROFITSystems, Colorado Springs, Colo.
-
Even in these difficult economic times, doubling your bottom-line profit (or more) may be easier than you think. Learn the "Best Practices" of the most profitable furniture retailers. Using the newest, friendliest technology, you really can double your profits without doubling your sales, without increasing your inventory.
Saturday, Jan. 19
-
8:30 – 9:30 a.m., "What's so new about this new year?" by Jody Seivert, One By One Companies, Norwell, Mass.
-
9:45 – 10:45 a.m., "Customer service as a function of the warehouse" by David Duff, David Duff Consulting, Wellfleet, Mass.
-
Duff will help you to set up a customer service department as a function of the warehouse, as well as understand why customer service needs to be a priority in the warehouse, the role of an on-the-road tech vs. an outside source, and how you can measure the efficiency this important program.
-
11 a.m. – Noon, "Getting extraordinary performance from ordinary people" by Ted Shepherd, Shepherd Retail Performance, Marietta, Ga.
-
Companies whose success depends on finding extraordinary people are always frustrated. Today's highest profit companies have excellent processes and systems that enable them to hire ordinary people who are encouraged to and perform in extraordinary ways.
-
1:30 – 2:30 p.m., "When the going gets tough, how the tough get going" by Phillip M. Gutsell, Gutsell & Associates, Chicago, Ill.
-
Are your sales results inconsistent? Find out what "tough" retailers do to jump start their businesses. Gutsell will explain the positive yet dramatic promotions you can run to increase your traffic, your closing ratios and your bottom line.
-
2:45 – 3:45 p.m., "Were you successful in 2001? What do you need to do in 2002?" by Iris and Jan Byers, Byers Guide, Carmichael, Calif.
-
How do some retail stores increase sales in spite of difficult times? This session offers a planning guide to assist you in developing success strategies for 2002 and beyond.
Sunday, Jan. 20
-
8:30 – 9:30 a.m., "Competitive intelligence" by Connie Post, Connie Post Cos., Barboursville, W.Va.
-
In this presentation, Retail Store Designer Post leads a discussion of what it takes to achieve market dominance and how to use all the tools available to them effectively.
-
9:45 – 10:45 a.m., "Does your sales team sell or take orders?" by John Egger, Profitability Consulting Group, Seattle, Wash.
-
Sales are the leading edge of the money machine, yet many stores generate sales revenues far below their potential. In this seminar, store owners will learn how to tell if they have a team of salespeople or order takers and what they can do to improve the performance of the sales team.
-
11 a.m. – Noon, "Floor management," by Samantha Kurtz-Kurtz & Associates, McLean, Va.
-
This method of adapting your "up" system to best insure customer/salesperson rapport allows the customer to pick their "target," instead of the other way around, and thereby leads to greater sales volume while still maintaining equitable distribution for your sales people.
-
1:30 – 2:30 p.m., "Overcoming common mistakes and perceptions about sales management" by Ted Shepherd, Shepherd Retail Performance, Marietta, Ga.
-
Many great salespeople are rewarded with the opportunity to fail as sales managers. There are skills required in management in which most sales managers have zero training. The best run stores put as much emphasis on training their sales managers as they to their sales staff.
-
2:45 – 3:45 p.m., "Are these people for real?" by Phyllis P. Macay, PPM Designs, Seattle, Wash.
-
Your sales associate spends hours developing a relationship with a customer, gets an in-home appointment, gives them great ideas, lots of individual attention and … nothing. The customer does not equate all the attention with any commitment. Not every customer is for real! Learn how to determine the difference between a shopper and a buyer.
Monday, Jan. 21
-
8:30 – 9:30 a.m., "Floor management" by Samantha Kurtz-Kurtz & Associates, McLean, Va.
-
11 a.m. – Noon, "Successful assortment planning" by Ted Shepherd, Shepherd Retail Performance, Marietta, Ga.
-
The most effective merchandisers only buy to their assortment plan, slot their floor, use a merchandise room, and an effective obsolescence plan. The results are improved margins, lower inventories and increased cash.
-
1:30 – 2:30 p.m., "How to manage your information systems" by Tim Trefry, FROG Inc., Fair Oaks, Calif.
-
In order to profit from the investment in technology, you must be able to measure improvements in operation. This seminar will provide a simple, easy-to-monitor outline for managing your systems on a daily basis.
| Seivert |
| Shepherd |
|
| Gutsell |
|
|
| Post |
Share this on
-
Educational seminars set for Las Vegas Market
Jul 14, 2011 -
Educational seminars set for market
Sep 16, 2007 -
NHFA announces October seminar lineup
Aug 15, 2007 -
Educational seminars set for market
Jul 30, 2006 -
Educational seminars set for market
Jul 22, 2007
Most Viewed Articles
Sponsored Links
VIEW ALL GALLERIES
