VanNoppen launches furniture marketing, PR firm
By Furniture Today Staff -- Furniture Today, February 10, 2002
Morganton, N.C. — Veteran furniture executive Allen VanNoppen has launched VanNoppen Marketing here to provide furniture manufacturers, retailers and others with marketing and public relations services and products.
The firm's offerings include help with direct-mail campaigns and other advertising, product catalogs, corporate brochures, grand-opening event management, public relations and internal communications.
"We specialize in projecting the message, whether the purpose is to drive sales by bringing customers into the stores, to capitalize on public exposure, or to ensure clarity and continuity in internal communications," said VanNoppen.
He has been a marketing executive for Century Furniture Inds. and Kincaid Furniture, and has served on the boards of the American Furniture Manufacturers Assn. Marketing Division and the Home Furnishings Council. He joined Bailenson Communications last year, but left to start his own company.
VanNoppen was a journalist for several newspapers before entering the furniture industry, has been a freelance writer, and is a weekly editorial columnist for The News Herald in Morganton.
| VanNoppen |
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Ed Tashjian leaves Century Furniture marketing post
Mar 23, 2009
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