Log In   |  Register Free Newsletter Subscription
Skip navigation
Zibb
Subscribe to Furniture Today
Resource Center graphic
RSS
Reprints/License
Print
Email

'Underweight' stocks don't reflect true values

Jerry Epperson -- Furniture Today, February 23, 2009

Every day I face some tough decisions. At lunch, should I get a Subway $5 foot-long sub and a drink or, for the same money, buy a single share each of Furniture Brands, La-Z-Boy and Bassett for a total of $6.25?

Instead of a bigger meal, I could get a single share each of Sealy, Tempur-Pedic and Select Comfort for a total of $8.50. In the evening, I could buy a movie ticket or a share of Hooker, Haverty, Stanley or Flexsteel.

The only stock winners in this environment are the recession plays, as Wall Street sees them — Aaron Rents and Rent-a-Center.

In 2002, the combined value of all the U.S. public furniture companies was over $6 billion, but today they total well less than $1 billion. Managements are working harder but their stocks are worth less.

In social terms, this is the equivalent of Wall Street calling us and our children ugly. It is difficult to not be offended.

Most foreign furniture stocks are not faring any better. After all, over the last year the stock markets in China fell 60%, in Europe 40%, and in the United States 35%.

Part of this is the structure of today's investment community. In the 1960s and 1970s, the dominant investors were individuals, typically wealthy persons who not only had investments, they owned and ran companies. They recognized value and invested with a long-term perspective. Yes, there still were fads and hot stocks. Furniture stocks were among the hottest stocks in 1971–1972, thanks to the Levitz brothers.

Today, everyone who is employed has some form of deferred compensation in the form of a profit-sharing plan, 401(k), ESOP or pension plan that is professionally managed, usually through a mutual fund or a bank. Small to mid-sized portfolios are pushed towards mutual funds, and large investors have professionals who position their investments optimally for tax and estate reasons. Except for day-traders (a dying breed these days), individual investors are getting harder to find.

Most professional investors choose sectors within the stock market that they think will be growing and "overweight" (increase the proportion of the portfolio) that sector.

Because home furnishings are related to both consumer credit and housing, two sectors that both are severely out of favor, our stocks have been "underweighted" to the point that we have almost disappeared.

Today's stock prices do not recognize the true value of the companies, their assets or brands, but someday they will. Just watch what happens when there is a trickle of good news on housing turnover or consumer spending. Then we will be pretty again, and we will probably not be "underweight" for long.

Underweight is not a word I hear often, by the way.

Author Information
W.W. "Jerry" Jr. is a managing director of Mann, Armistead & Epperson Ltd., 119 Shockoe Slip, Richmond, Va., an investment banking and research company that specializes in the furniture sector.
RSS
Reprints/License
Print
Email
Talkback
Reed Business Information Resource Center

Featured Company


Related Resources

Advertisement

Related Microsite Content

Related Links

  • No Related Content Available

More Content
  • Blogs
  • Photos

Sorry, no blogs are active for this topic.

VIEW ALL BLOGS RSS
GuildMaster chest

Best of Market: More market highlights

Here is a sampling of some of the stylish new products catching dealers' eyes at the October High Point Market. For more coverage, see Furniture/Today's Nov. 2 print issue. When you're done viewing the photos in this Slideshow, more images of hot introductions also are available on the Furniture/Today Web site by clicking here.

 

 

High Point Market scene, 1955

Scenes from the High Point Market's past 100 years

The High Point Market is marking its 100th anniversary this April. To help celebrate this milestone, Furniture/Today presents some pictorial highlights of the past 100 years.

Vegas Marketing Module
Advertisement
eNewsletters
Furniture Today eDaily
Furniture Today eClassifieds
Bedding Today
Furniture Today Green
Casual Living eWeekly
Home Accents Today eWeekly
Home Accents Today Product Line
Home Textiles Today Extra
Hospitality Furnishings Today
Gifts & Dec Direct
Gifts & Dec Product Wire
Kids Today eWeekly
Playthings Extra



Please read our Privacy Policy

About Us   |   Advertise   |   Site Map   |   Contact Us   |   Subscription   |   Affiliate Links   |   RSS
© 2009 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites