Methodology
By Furniture Today Staff -- Furniture Today, December 16, 2001
The information on reclining chairs and upholstered chairs that swivel, glide and rock comes from the responses of more than 27,000 households to a survey conducted in January. The profile of the responding households closely matches the demographic characteristics of all U.S. households. That, coupled with the large sample size and a response rate of 68%, means that the data can be projected nationally with a margin of error of plus or minus 1%.
Furniture/Today had National Family Opinion poll 40,000 households to find out about last year's shopping and purchasing patterns and buying plans for this year. The survey also gathered information on spending.
The original survey covered shopping and buying for 22 product categories, including motion chairs. Summary data for all product categories appeared in Furniture/Today's March 5, 2001, issue.
The report does contain caveats: The survey did not distinguish between new or second-hand furniture. Consumers also have short memories. We asked about purchases made in the last 12 months. It's unlikely that someone would forget buying a recliner or glider rocker, but entirely possible that she forgot exactly how much she spent — and whether or not that included sales tax.
Terms used in this report
Households: All those living together in one housing unit, including family members or unrelated individuals.
Household income: Combined income of all household members.
Age: Of the household head.
Life stage:
Middle singles: One-member household, age of head from 35 to 65.
Working older couple: Multi-member household, age of head 45 and over, head of household employed, married or non-related individual of opposite sex 18 and over present, no children present.
Retired older couple: Multi-member household, age of head 45 and over, head of household not employed, married or non-related individual of opposite sex 18 and over present, no children present.
Young parent: Multi-member household, age of head under 45, youngest child under 6.
Middle parent: Multi-member household, age of head under 45, youngest child 6 and over.
Older parent: Multi-member household, age of head 45 and over, child at home, any age.
Median: Divides the responses into two equal portions, half above and half below the median amount.
Plan-to-buy index: A plan-to-buy index of 100 indicates that a demographic group is planning to buy a product in the same proportion as their presence in the sample. Any number over 100 indicates that the group will be buying a product at a rate higher than their presence in the sample. A plan-to-buy index of 255 for a group indicates that they plan to buy at a rate 2.55 times higher than their presence in the population.
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