Furniture First explores own bedding line
By Furniture Today Staff -- Furniture Today, October 28, 2001
HARRISBURG, Pa. — The Furniture First buying group will seek bids from bedding producers to develop a private-label promotional line for member stores, to be called Mattress First.
President Bill Hartman said the group needs promotional bedding because name brands aren't focusing on that segment of the market.
"Most of the big 'S' brands are trying to move up in price, and we're missing out on that business to the 'down-and-dirty' stores and the big chains," he said.
Furniture First has 89 member companies operating 190 stores, mostly in second- and third-tier markets. They want to sell inexpensive mattresses so customers come back when they are ready for more expensive sets, Hartman said.
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