Williamsburg online catalog honored in national contest
By Furniture Today Staff -- Furniture Today, October 14, 2001
WILLIAMSBURG, Va. — The Williamsburg catalog's Web site, www.williamsburgmarketplace.com, has won the I. Merchant Silver Award in a competition of online catalogs from across the country.
The competition was co-sponsored by Catalog Age and the Direct Marketing Assn.
The Williamsburg site was honored in the Consumer Hard Goods/High Tech category.
"It was extremely rewarding for our team to receive the I. Merchant Silver Award, particularly since we were competing against many seasoned Web sites in such a broad category," said Tammy Kersey, director of Williamsburg Catalog and the Web site.
"We plan to be just as competitive next year. There are a number of new improvements and additions planned for the site that will enhance our customer service and our current offerings."
Criteria for the awards ranged from marketing concepts and merchandising to copy and ease of navigation. Sites were evaluated by executives or managers in charge of Web sites for various top catalog companies and Internet consultants.
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