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New At Market: Motion Upholstery

All prices retail • In-depth stories on motion upholstery introductions will appear in Furniture/Today's opening-day issue

By Furniture Today Staff -- Furniture Today, September 30, 2001

PRODUCT TRENDS

MORE BANG FOR THE BUCK: Emphasis on value-oriented price points, particularly $399.
EXPANDED VALUES: Expansion of leather, with cut-and-sew providing value at the lower end.
A MATTER OF SIZE: Flexibility in size, with bigger, small styles added.

ASHLEY IHFC H900

Introducing specialty recliners, including small- scale recliners, high-leg recliners and a new massage recliner.
Following up on the success of last market's Your Choice promotion, presenting a Buy It Your Way promotion that includes motion and stationary sofa, queen sofa-sleeper, motion and stationary loveseat, and three-piece motion/ sofa-sleeper sectional.

BENCHCRAFT Uwharrie Road, I-85

Expanding options in the Reclinabilities program. Satisfaction, a motion sectional with dual recline and sofa-sleeper, in Culp velvet, $1,599, with correlating sofa, $799; motion sofas with optional drop-down table and massage, $699-$799.

BERKLINE IHFC C754

Emphasizing leather and a new gallery concept for its Feel Good recliner program. Recliner intros include:

Two padover chaise recliners in cut-and-sew leather match at $499.
Three silhouettes with manual pop-up mechanism at $599, and power rocker pop-up at $799.
New vibration system, I-Want, with LED screen, heat and massage, at $599, $699.
Collection of recliners to retail from $399 to $799 in four grades of microsuede.
In motion leather upholstery, intros include:
Casual leather reclining sofa with oversized padded roll arms, pillowtop seating at $1,499.
Transitional complimented by monochromatic combination of leather and fabric available in auto-recline, $1,199.
Fabric introductions include:
Casual contemporary overstuffed pubback with pillow arms, power auto-recline, $999.
Reclining transitional/traditional sofa with oversized sloping rolled arms and shaped pillow back, $899.
Two-seater reclining sofa in European contemporary styling with an inside/outside multimedia suede leather look, available as a three seater, $899.

BEST CHAIRS 239 S. Main St.

Showcasing big man's swivel recliner at $499.
Adding the MR555 sectional with a sleeper unit that opens from the corner. Casual contemporary style with supporting mid-ottomans; backs are removable. Available in leather, leather/vinyl match and fabric.
Showcasing several new glider rockers, including the C8237.

BROOKS FURNITURE FP 515

Introducing the 59 series glider rocker, combining sleigh and Mission styling to create this transitional sleigh with a Mission motif, $399-$499.

CATNAPPER IHFC W348

Recliners at $399, $499 and $599; large big- man's recliner, $799.
Adding four value-added recliner styles at $399, all with chaise pad seats.
Hush-Hush Massage recliner, a "door-buster" at $299.
Upscale pentagonal-shaped modular motion sofas with dressed-up backs, one in animal print; two-cushion 86-inch sofa with foot and head rests at $799.
A "command center" sofa with speaker phone, massage, cupholder, etc., $799.

CRINAR The Profit Center, 110 W. Commerce Ave.

Showcasing the Model 3800 multi-functional easy chair that rocks, swivels, glides and reclines. Easy-lift level controls the air piston system for recline position. Comes with matching gliding ottoman.

EKORNES IHFC D820

Adding matching pieces to existing collections. New pieces include a stationary sofa in the Westminster collection.

EL RAN FP 523-525

Introductions include:

A high-back oversized chaise lounge sectional with tapered arms in several fabrics and leathers.
Aggressively priced family and sectional groupings featuring pillowtop seats and arms, available in many leathers and fabrics.
A Eurostyle recliner with tapered arms and inside pull mechanism, available as a wall-away rocker or swivel recliner.

FLEXSTEEL IHFC C558

An all-leather recliner in "expresso" color with pub back, nailhead trim, also in fabric.
Wingback recliner, $699.
Wide-seat recliner group in Joan velvets.
Milan, a leather starting sofa-sleeper at $1,799.

FRANKLIN IHFC W746

Expanding the $399 recliner category and adding value in the form of size and gadgetry.
Adding a collection of gliders at $399/$499 price points.
Leather/vinyl match recliner at $499.
A new high-back recliner at $399.
A two-recliner sofa-sleeper at $1,999.
Pillowtop sofa at $1,599 in fabric, and $2,099 in leather/vinyl match.

LANE IHFC C858

Emphasizing value-oriented products. New offerings include:

Four gravity-driven recliners in chenille, starting at $399 with step-ups to $599.
Maui, swivel glider recliner with pillowtop seating, $499.
Comfort Kings at $499 and $549.
Chair-and-a-half country and transitional versions of its Snuggles glider, at $599.
A $499 recliner rocker in Lane's First Class Seating category.
New offerings in Continental Select grouping in cut-and-sew leather/vinyl mix at $399/$499 and $599 with four-motor heat and massage unit, available in four colors; other motorized offerings at $499/$599/$899.
In motion, introducing a contemporary three-over-three sofa with T-seat cushions and banded ottoman, offered in sectional configurations; also will offer the style in Continental Select leather program.

La-Z-Boy FP103

Emphasis is on extending Air Flex massage system to seven existing numbers; introducing a large-scale recliner in its Summit series.Other new recliners include:

Clancy, a contemporary recliner featuring removeable pillowtop and hidden storage in arm, starting at $499.
Atlas, a large-scale big-man's reclining chair off successful Dreamtime Design, starting at $599.
Elsa cocktail ottoman, a traditional bench ottoman with turned wood legs and lightly pulled buttons; fabric, $499; leather, $599.
Classic Recliner, created in conjunction with Faith Popcorn's Brainreserve; fabric, $599; leather, $1,099.
Tristen reclining sofa, casual contemporary pad-over styling with massage option, starting at $799.
Quinton reclining sofa, country styling with soft wing and button tufting, $999.

PALLISER 200 Elm St.

Incorporating new side latch, direct-drive mechanism into motion and recliner program, and expanding Butterfly microfibres program to 17 colors with Teflon protection.

Bravo pillowtop leather recliners at $999.
Power recliner with phone modem.
Adding Ducharme casual contemporary leather sofa at $1,199.

PEOPLOUNGERS NFM 101

Sectional emphasizing optional configurations in casual styling, $1,699-$1,999 fabric, $1,999-$2,499 leather; scaled-down contemporary in different configurations, $999 to $1,499.

IHFC: International Home Furnishings Center

FP: Furniture Plaza

C&D: C&D Building

NFM: National Furniture Mart

MS: Market Square

HS: Hamilton Square

HM: Hamilton Market

SP: Showplace

CWC: Coaster WrenCom

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