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New At Market: RTA

All prices retail • In-depth stories on RTA introductions will appear in Furniture/Today's opening-day issue

By Furniture Today Staff -- Furniture Today, September 30, 2001

PRODUCT TRENDS

• CONSERVATIVE APPROACH: This is not the time to look for radical innovation from most flat-pack furniture makers. RTA business softened about a year ago, and producers and retailers alike are looking to assemble a few winners.

• PROMOTIONAL TO MODERATE: Two years ago, the RTA arena was brimming with high-end entertainment and office configurations. Some of those groups are still in production, but their ranks aren't swelling now. Most new product will retail for $249 and under.

• STICK WITH A WINNER: The most popular finish papers are covering more products this fall as the industry looks to see whether they have the legs to run a few more laps.

Altra Furniture 401 S. Wrenn St.

Art Works is a new series of RTA home office furniture created out of sculpted, medium-density fiberboard finished in textured paints. In addition to a complete line of desks, the line includes "taborets" — mobile storage cabinets designed to hold files, papers and collections. Finishes include terra cotta, espresso, indigo, wheat, silver, ebony and cinnamon.

Ameriwood C&D 9A

Several new units for SOHO and entertainment.

• A TV stand in Western Alder finish, an entertainment center in Heirloom Cherry with concealed multimedia storage, an audio rack and a fixed DVD/VCR shelf.

• Computer desk with a raised monitor shelf in pearwood and maple finish.

• A PC cart with a hutch and a hanging file drawer.

• Computer desk in beech and black finish with a CD rack and CPU base as well as a printer shelf.

Bush Furniture IHFC W547

• Additions to the Birmingham collection, with its Cherry Hill Plank finish, include three occasional tables, an entertainment unit and a twin headboard.

• Fashion and function meet in the Citizen collection in a medium Superb Oak finish. New pieces to this existing pattern include several SOHO pieces, an entertainment unit and three occasional tables.

• The Horizon collection, a casual contemporary design with a Sand Maple finish, has been expanded to include two new entertainment units, including a TV/VCR stand and a light bridge with recessed can light to span existing piers in the line.

• New Generations, in a Maple Cross finish, is a youth bedroom collection built to resist daily wear and tear. The collection features seven new pieces, including a a chiffarobe, $399; a door chest, $279; a dresser, $299; a nightstand, $99; and headboards for queen/full beds, $179, or for twin beds, $149.

• Stratos collection is a contemporary design featuring several new SOHO and entertainment pieces, available in three finish options. The new entertainment pieces include an entertainment center, $249, accommodating up to 32-inch televisions, with tempered glass doors; a pier unit, $249, with three adjustable glass shelves, concealed storage and a lighted display area; a TV/VCR stand, $199, capable of housing most 43-inch projection TVs, with two glass doors for components; an audio cabinet, $199; a smaller TV/VCR stand, $129; and a light bridge, $129. The SOHO pieces include a new computer desk, $249, with vertical CPU storage and separate drawers for files and supplies, in an oak or a cherry finish. The desk can be matched with a hutch, $149, built for 19-inch monitors, with open storage shelves as well as sliding wood doors.

Creative Interiors IHFC M507

• A broad array of new items, including four bedroom collections for youth and adult, three home office collections, and two entertainment arrays.

• Introducing a four-piece RTA group consisting of a desk, hutch, mobile file and mobile workstation. The mobile file and workstation can be stored underneath the desk. Access to the drawers remains even in the "nesting" position. Features a Cherry Glen finish.

Deco Design IHFC M1114

• The OF64-K Millennium U-shaped workstation is a modular configuration in Italian cherry.

• The OF26-K computer cart, in Italian cherry and a stainless finish, features a large working surface with an elevated monitor shelf. It fits in a small area while still offering lots of function.

DMI IHFC M1010

• Expanding its line of RTA carts with hutches and other pieces.

Gautier USA 220 Elm St., 326

• Odysee, a 12-piece contemporary adult bedroom from European walnut with a curved headboard, $1,900 for four pieces.

• Iliade, also a contemporary bedroom, is finished in a natural maple for a fashionable lifestyle look with plenty of flexibility from several storage units. Also includes tables and entertainment units.

• Alliance is a 23-piece design collection for dining and entertainment with an Italian cherry finish.

• Melodie is another contemporary bedroom series, in a light cherry finish, also with several storage options.

• L@zer is a radical bedroom and studio program for teens and young adults. Includes a distinctive adjustable bed. The finish is a contemporary pastel green with silver panels. The collection includes a variety of sleep, study and storage units for the coming computer generation.

Gusdorf Canada 120 S. Main St.

Introductions include a series of entertainment centers designed to complement the futuristic look of flat-screen TV designs. The series, with silver accents and glass doors, starts with a large swiveling stand with storage for components and moves up to a mid-height and a full-height entertainment center with piers and a center storage piece.

O'Sullivan Furniture 220 Elm St., 120

In its new showroom with a slightly new name, O'Sullivan Furniture will unveil nearly 70 products.

• Studio AZ, a collection of home entertainment and home office furniture with ArtDeco style fascia panels, all wrapped in apleasant oak finish.

• Renegade is a bold, contemporary home office collection with the look of double-uprights. Features spacious work surfaces and accommodates the growing array of peripherals that dominate today's desktops. Presented in Catalina oak with alloy laminate accents.

• Incite is a complete rethinking of the home theater category, sized to fit many different room spaces because of a unique modular and mobile design. Shown in an elegant pine finish.

• Harvest Antique expands O'Sullivan's solid-wood RTA furniture offerings to include a warm cherry finish. The already successful Harvest Antique collection will now be offered in both honey pine and warm cherry.

For O'Sullivan's step-up Intelligent Designs brand, the McCormick Work Group will be expanded to three laminate finishes and offered in a complete commercial office configuration.

Sauder Woodworking 220 Elm St., 218

• Continuing its push into the bedroom category with complete master bedroom and youth bedroom offerings. Featuring an eye-catching knotty Bishop Pine finish and rustic casual style, the new pieces include a five-drawer chest, a six-drawer dresser, an armoire, a chifforobe, a nightstand, a changing station with hutch, multiple mirrors and twin and full/queen headboards. The mirrors and headboards feature a distinct crown molding that boasts Old World wrought-iron accents.

• The River Falls group, a country casual look in cascade ash, features seven new home office pieces, from $80 to $350.

• The Chambery collection, inspired by 19th century Louis Philippe styling, includes five home office pieces, from $100 to $300.

• Arbor Valley, a country-inspired group with a weathered, paint-like finish, features a computer armoire at $400.

• QBits is a system of cube and shelving components that can be configured in an endless array of customized solutions. Finishes include cassava maple, metal tenzin, dark alder and white. Created in partnership with designer and TV celebrity Lynette Jennings and supported by a variety of point-of-purchase materials.

• Adaptech is a line of commercial furnishings featuring 24-inch-deep melamine work surfaces, rigid, adjustable levelers and high-impact resin feet. Featuring a new light metallic pearl finish with sky alder accents and a metallic taupe tone with dark alder accents. Pieces from $200 to $300.

• Also showing an assortment of computer armoires and cabinets in a variety of configurations. New twists include stow-away, self-contained chairs. From $250 to $700.

TVILUM-SCANBIRK MS 145

• The Comet computer desk — in maple, cherry and beech — features soft edges, tempered glass shelves and doors and metal handles and drawer runners, at $519.

• The Concept desk — in maple and cherry — features soft edges, height-adjustable legs and full-extension file drawers, at $869.

IHFC: International Home Furnishings Center

FP: Furniture Plaza

C&D: C&D Building

NFM: National Furniture Mart

MS: Market Square

HS: Hamilton Square

HM: Hamilton Market

SP: Showplace

CWC: Coaster WrenCom

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