Dallas group is ad agency for Bernhardt
By Furniture Today Staff -- Furniture Today, October 14, 2001
LENOIR, N.C. — Bernhardt Furniture has hired Dallas-based The Richards Group as its advertising agency of record.
The agency will apply its proprietary branding discipline to the Bernhardt brand.
"We admire The Richards Group's creative strength and its disciplined approach to brand building," said Heather Bloom, director for brand development for Bernhardt.
"We were also drawn to their agency's culture, hard work and loyalty in that they represent qualities that mirror our own," she said.
"We look forward to building brand awareness of Bernhardt Furniture and continue to highlight their legacy of providing consumers with the highest standards of fashion and quality furniture," said Dave Kroencke, principal for The Richards Group.
The Richard Group's clients include The Home Depot, Chick-Fil-A, Motel 6, Nokia and Travelocity.com.
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