Hooker aims to keep plants busy
By Furniture Today Staff -- Furniture Today, September 23, 2001
MARTINSVILLE, Va. — Hooker's new home office display program is aimed at keeping its domestic plants busy in the face of tough import competition in other product categories.
Ray Harm, senior vice president of sales, said the SmartWorks by Hooker program is designed to "get us back to the normal growth rate in home office we were experiencing before the economic downturn." That growth rate was in the double digits, according to company officials.
The new program, shown for the first time to retailers at the April market, represents a "a strategic response to the import challenge," said Kim Shaver, Hooker's brand manager.
"By focusing on this strong domestic niche, and improving our level of service, marketing and display support and product quality, we're aiming to expand our floor space and reach more consumers."
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