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Hooker home office sale in progress

By Furniture Today Staff -- Furniture Today, September 23, 2001

MARTINSVILLE, Va. — MARTINSVILLE, Va. — Hooker is sponsoring a national home office sale in support of its new SmartWorks by Hooker Premier Dealer program. The sale runs through Sept. 30.

Participating retailers are receiving discounts and marketing support, including promotion of the sale on Hooker's Web site and a special SmartWorks dealer locator that will remain on the site. When browsers click on the dealer locator and key in their ZIP code, they will receive a listing of local dealers that have the program.

Hooker is sending e-mails to more than 18,000 consumers in its database to promote the sale. The message links recipients to the dealer locator. The company also offered print ads and postcard mailers to dealers.

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