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O'Sullivan continues to revamp home office lineup

By Furniture Today Staff -- Furniture Today, April 14, 2002

HIGH POINT — Looking to inject some new vitality into one of its core categories, O'Sullivan Furniture continues to re-engineer its home office lineup.

The company is expanding its Digital Dock concept, providing desktop access to PC towers and their connections with peripherals, to three of its Intelligent Designs SOHO office collections, including a new group called Maestro.

Line extensions have brought Digital Dock to both the McCormick Work Group, in cherry or maple finishes, and Living Dimensions, available in a cherry finish. Corner computer workstations, retailing for $399, have been added to both these collections.

The new Intelligent Designs collection is Maestro, a commercial-grade, modular office system. The collection features worktables, hutches and filing that can be configured for single, multiple or team work environments. Armortop laminate desktops provide durability, and thick commercial edgebanding resists dents and dings. Cable-management and task lighting are included. Retail prices range from about $99 to $299.

An addition to the core O'Sullivan lineup, Xtreme Office is a stylish, youth-focused home office line with computer work centers that feature the Digital Dock design. The design employs wood, metal and other media to create a unique "floating table" design. Retail prices for a workstation will be about $179.

"We really think we've repositioned ourselves well in home office," said Mike Franks, director of strategic planning. "In recent weeks, this business has been trending up, and we think we've got the right mix of products to present the consumer with some exciting new ideas."

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