Sectional sofas
By Furniture Today Staff -- Furniture Today, February 22, 2004
Sectional sofas are most popular with Generation X and Younger Baby Boomer households. Both generations account for 27% of sectional purchases in 2002 and 2003. Gen X'ers spent more, a median of $2,000, while the younger boomers spent less, a median of $1,600.
Sectional buyers have large incomes. Over half have incomes of $75,000 or more, and nearly one-third have incomes of $100,000 or more. Asian-Americans spend the most, a median of $1,700.
Three-fourths of sectionals are covered in fabric, and one-fourth are leather. Half of sectionals are solid in color; 30% are dark-colored.
More households shop for a sectional than actually purchase one. Only two-fifths of sectional shoppers ended up buying one. And shoppers spent more time shopping for the sectional than any of the other five upholstery categories. Nearly two-fifths shopped for one to three months before buying the sectional; nearly one-fourth shopped for four months to a year; and 8% shopped for more than a year.
-
Leather grabs a quarter of stationary sales
Nov 4, 2007 -
Stationary chairs
Feb 22, 2004 -
Bedding tops list of planned buys
Jan 28, 2005 -
Sofa-sleepers
Feb 22, 2004
Featured Company
-
Brandwise Inc.
Brandwise serves a model - not just an industry - by integrating, automating, and optimizing the entire sales channel, from wholesale Suppliers to their Reps and the Retailers they service. In short, our software helps Reps and Suppliers sell more and create... more
VIEW ALL GALLERIES
