Just the Stats: Stationary upholstery
Furniture/Today Market Research -- Furniture Today, March 9, 2009
The Just the Stats series gathers in one place data Furniture/Today's Market Research team have compiled on specific product categories; in this case, stationary upholstery. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Stationary retail sales
| 2008 estimated spending in $billions | % of total | % change from 2007 |
Stationary sofas/sofa-sleepers/loveseats | $11.6 | 15% | -10.3% |
Stationary chairs | $1.6 | 2% | -2.4% |
Total Stationary | $13.2 | 17% | -9.4% |
Source: Easy Analytic Software and Furniture/Today market research
Stationary upholstery in furniture stores
- Accounted for 19% of furniture store sales in 2007.
- Accounted for 20% of selling space in furniture stores in 2007.
- Median SKUs, 40 and median number of lines, 6.
- Median best-selling price points for a leather stationary sofa, $1297 and $895 for a fabric-covered sofa.
Source: Furniture/Today Furniture Store Performance Report, 2008
Consumers and sofas
- 75% of consumers planning to redecorate their home in 2009 plan to shop for a stationary sofa.
- 63% of consumers will first shop for a stationary sofa through a traditional furniture store.
- 65% of consumers choose a sofa retailer based on its reputation.
- Durability and quality are the consumer's leading concerns when buying a sofa.
Source: Furniture/Today and HGTV Consumer Views Survey, 2008 and 2009
To purchase full copies of the special reports referenced above, click on the links below.
Stationary sofas product potential report, February 2009
Furniture store performance report, September 2008
Consumer views: spotlight on sofas, April 2008
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12/08/2009Just the Stats: Recliners
05/26/2009Just the Stats: Entertainment furniture
11/15/2009Just the Stats: Home office
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