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Smithe "babies" offer upholstered furniture

Chicago retailers play infants in TV ad

Furniture Today Staff -- Furniture Today, March 26, 2009

ITASCA, Ill. — In the latest quirky television commercial by Walter E. Smithe Furniture, the faces of Smithe brothers Walter, Tim and Mark appear atop the bodies of three babies in high chairs to promote their first ever custom upholstery sale.

Tim, left, Walter and Mark Smithe of Chicago’s Walter E. Smithe Furniture masquerade as babies to discuss the merits of the retailer’s first custom upholstery sale.

While the babies clap and squirm, the brothers discuss the promotion and their "big brown trucks." Mark Smithe asks whether his baby pants make him look fat.

"We filmed the spot with employees' babies, inserting our faces during editing," Tim Smithe said. "It was supposed to be a Mothers Day commercial to surprise our mom. But since everyone on the set was laughing so hard, we decided to release it now, to coincide with our first-ever upholstery event."

To see the spot, click here and then click on "Upholstery Event - Babies."

The family-owned Top 100 company operates 13 upscale showroom in Chicagoland and northwest Indiana.

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Smithe brothers promote uph. sale from high chairs

Mar 30, 2009

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