Just the Stats: Casual dining
Furniture/Today Market Research -- Furniture Today, April 3, 2009
The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, casual dining. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Dining retail sales
2008 estimated spending in $billions | % of total furniture and bedding market | % change from 2007 | |
Casual dining | $3.6 | 5% | -4.7% |
Formal dining | $5.5 | 7% | -8.1% |
Total Dining | $9.1 | 12% | -6.7% |
Source: Easy Analytic Software and Furniture/Today market research
Casual dining in furniture stores
- Accounted for 10% of furniture store sales in 2007.
- Accounted for 13% of selling space in furniture stores in 2007.
- Median SKUs, 15 and median number of lines, 4.
- Median best-selling price points for dinette/casual dining (a table and four chairs), $699
Source: Furniture/Today Furniture Store Performance Report, 2008
Casual dining style trends
Contemporary styles captured the biggest chunk of market share in terms of units, 50%, at low price points ($499 and below for a table and four chairs, retail).
Contemporary styles, 36% were the market share leaders at middle price points ($500 to $1,499 for a table and four chairs, retail).
At high price points, $1,500 and above (for a table and four chairs, retail) Asian styles claimed the largest single chunk, 29%, of unit market share.
As for the fastest-growing individual style, Casual Contemporary was hands-down the leader across-the-boards at all price points.
Retailers asserted that oak was their best-selling wood or finish at all price points.
Features in casual dining that retailers felt were gaining favor with consumers included self-storing leaves, wood bases, nickel hardware and upholstered seats. Features losing consumers' favor were metal seats, brass hardware and chairs with carved backs.
Source: Furniture/Today Case Goods Style Survey, 2008
Consumers and casual dining
57% of responding consumers would first shop a traditional furniture store for casual dining.
Half of consumers expect to spend between $500 and $999 on a casual dining table and chairs.
Information consumers say they need to be more confident when buying casual dining: construction, quality, durability, price and style.
Source: Furniture/Today and HGTV Consumer Views Survey, 2009
To purchase full copies of three of the special reports referenced above, click on the links below.
- Dining furniture potential report, February 2009
Furniture store performance report, September 2008
Case good style survey, July 2008
Just the Stats: Casual dining
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