Foamex adds features to Web site
Shows foam supplier's diverse product line
David Perry -- Furniture Today, April 6, 2009
MEDIA, Pa. — Foam supplier Foamex International has launched a Web site to improve visitors' experience while touting what it says are the innovative foam solutions it offers.
The new site at www.foamex.com offers improved navigation and graphics, putting users within a few clicks of information on Foamex's entire product line and illustrating the company's diversified market reach, Foamex said.
"The site's new look, feel and usability is now very much aligned with our position as the industry's technology leader and the provider of high-quality, commodity and specialty foams for diverse applications in the home, healthcare, electronics, industrial, personal care and transportation markets," said Jack Johnson, Foamex president and CEO.
"Our products literally surround consumers in their everyday lives, and we wanted the new Web site to reflect that," added Alvaro Vaselli, senior vice president, foam products business management. "In a very visual way, the Web site illustrates our solutions-oriented approach and provides insight into our key technologies. The intent is to engage visitors from the markets and industries we serve so they'll initiate conversations with us about their business and product needs. That's how the next generation of foam innovations begins."
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