Therapedic, Stylution form partnership for bedding
By David Perry -- Furniture Today, April 6, 2009
DONGGUAN, China — Bedding producers Therapedic International and Stylution have announced a wide-ranging partnership, including a program to import finished goods under the Therapedic brand name and a long-term license agreement that has Stylution representing Therapedic in much of Asia, including China and Japan.
“Therapedic now has the strongest and most prestigious partner representing our brand in the Far East,” said Gerry Borreggine, president and CEO of Therapedic, who met with Stylution officials at their sprawling factory complex here.
The new Chinese import program will feature exclusive Therapedic models from Stylution using foam-core and encased coil constructions, set to retail from about $499 to about $1,099. The beds will be shipped in compressed and rolled formats, an approach expected to save about $65 per mattress in transportation costs, Borreggine estimated.
He said the import line features a contemporary design that includes a “Dyna-Flow” airstream system that consists of a polyester fiber bonded to a grid fabric mesh. The system allows air to circulate in the mattress, providing for a cooler night's sleep, according to Borreggine.
The line will be tested with selected Therapedic licensees before it is introduced at the Las Vegas Market in September.
The brand partnership began to take form last spring when Stylution CEO Jack Chen visited Therapedic Chairman Norman Rosenblatt at Rosenblatt's factory in Brockton, Mass. Borreggine and Stylution USA President Ed Scott became involved in the talks.
“We have big plans for the Therapedic brand,” said Chen. “We will make Therapedic No. 1 in China.”
The Therapedic-Stylution import goods will be made specifically for markets such as the United States and Australia and will not necessarily mirror the goods Stylution produces for the China market, said Borreggine. The import goods will be unique to both the current Stylution and Therapedic offerings.
The import line will carry the Therapedic brand and will be distributed under the brand name ComfortTouch by Therapedic, said Borreggine.
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