Research offers valuable insight
Ray Allegrezza, Editor-in-chief -- Furniture Today, April 6, 2009
In light of the incredible waves of change that have swept over our industry during the past year, it's not surprising to hear analysts from just about every business sector in this country agree on one thing: We, my friends, are navigating in uncharted waters.
With that in mind, information that can help guide us through these turbulent waters is priceless.
Right now, everyone — suppliers and retailers alike — are trying to anticipate the consumer's appetite for specific home furnishings categories.
For example, when consumers come into the store searching for casual dining, what's really important to them?
How important is construction? Where does the issue of quality rank with shoppers? What about style, price, comfort or the reputation of the supplier or brand being considered?
If you've been struggling to come up with answers to these and other related questions, don't abandon ship. Thanks to our partnership with HGTV and our headline sponsor, Somerton Home Furnishings, we are going to help you set the table for consumers shopping your stores for casual dining.
To get the big picture, we questioned thousands of consumers via an online survey that was linked to the January 2009 Ideas newsletter from HGTV.
The response was incredible. The survey that you will find in the April 25 issue is based on the input of just under 5,000 U.S. consumers. Because of that large sample size, the survey data can be projected to the nation's population with a margin of error of plus or minus 1.4%.
I want to thank Somerton for not only seeing the value in being the headline sponsor for this project, but for also stepping up to the plate by providing sweepstakes prizes. Thanks to the company's generosity, five winners each received four high-back chairs and a matching 56-inch round dining table valued at $699.
But the real winners will be everyone who reads this great report and uses the information to grow their business in the casual dining category.
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