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New at Market: Casual Dining

• All prices retail • In-depth stories on casual dining introductions will appear in Furniture/Today's opening-day issue •

By Furniture Today Staff -- Furniture Today, April 12, 2004

Id: 1943

A-AMERICACP 201

• Surrey Court, 10 dining pieces — four tables, four chairs and two cases — in updated country style, solid maple; table and four chairs starts at $899.

• Bakerstown, two tables, two chairs and a china; new additions to the successful collection; Americana style in two-tone black and brown; table and four start at $599.

• Metro Home, two tables, two chairs and a case; contemporary oak with updated light oak finish; table and four, $799.

Strategy: Expanding middle and better price points. Strengthening quick-ship program on the best collections.

AMISCOIHFC H-504

• Manhattan bar, contemporary style with stainless steel and frosted glass.

• Robert dining table, sophisticated contemporary with elevated glass top.

• Chairs and barstools, four groups — Jackson, Parker, Bennett and Dawn — in contemporary style.

• Luke barstool, classic contemporary with arms and swivel feature.

Strategy: Emphasizing stainless-steel design elements to compliment kitchen trends.

APA MARKETINGCP 209

• Lodi, five-piece upscale casual dining group in a rich country cherry finish; table is a 42-inch with four drop leafs to open to a 60-inch round; chair is an oversized sheath-back design; drop-lid buffet with wine rack; group, $599.

• Roanoke, five-piece, upscale, mixed-media metal, marbled glass and cherry veneer set with rich detail on the table top, base and chairs; $599.

• Mesa, five-piece, upscale, urban contemporary collection, regular and counter-height dining in cherry veneers with a deep cherry finish; china has offset shadowed lighting; $599.

• Macon, three-piece, entry-level, counter-height dining group in black metal and oak veneers; $188.

• Terra, five-piece counter-height group in a light, contemporary cherry finish with marble inlay; also featured in regular height; $499.

Strategy: Showroom expanded 35%. Also expanding warehouse facilities to 500,000 square feet to meet demand in dining and home theater. Expanding metal and mixed-media groups from October by 80%. Also introducing five upscale casual dining groups. Total dining introductions include 17 casual and upscale casual dining groups along with expansion of counter-height program by seven groups. Also adding five counter-height dining islands.

Marketing programs: "4 On The Floor" discounted sample program, successful with Encore Home Theater.

BASSETT MIRRORMOG 610

• 8078, six dining pieces in casual country style, featuring drop-leaf tables and a bar-style server.

• 8233, four casual dining pieces in a medium pecan finish.

• 8057, eight casual dining pieces in a dark mahogany finish.

Strategy: New goods directed at the first-time home buyer and the empty-nester; scaled "just right" and multi-functional, with many styles from elegant to casual.

Marketing programs: Moving toward more in-house stock for quicker turnarounds.

CALLIGARIS USAIHFC H-524

• Atelier table and Maxima chairs, oak wood with stained wenge finish, extendable table with self-storing leaf; chair has cream leather upholstery.

• Hyper table and Etienne chairs, beechwood in stained wenge finish; extendable with glass top; chairs have cream leather.

• Osaka table and Quadra chairs, table in oak finish; table is extendable with wooden self-storing leaf and glass top; chairs entirely covered in leather.

• Bon Ton table and Novecento chairs, beechwood with wenge stain, extendable with wooden frame with glass top; chairs have vintage seat and back.

Strategy: Adding several new products to the quick-ship program (2-3 weeks), and new people to customer service team.

CANADELNFM 310

• Casual dining giant creeping into formal dining, with tables available up to 128 inches long and 48 inches wide. All series will have three new items as well as a 72-inch china: server, dry goods pantry and pottery cabinet.

• All series now have nine case goods available, including units in widths of 38, 48, 54, 60 and 72 inches.

CHARLESTON FORGE 1690 English Road

• Hand-forged furniture specialist offering hand-painted finishes of black tole, green patina, white wash and antique gold; finishes offered on any item, creating more than 67,000 options.

• Introducing a variety of baker's racks, barstools, dining tables and occasional pieces.

• Camino, three dining tables and a matching corner rack added to the collection; features hand-forged metal with graceful curves and intricate scroll detail, designed and scaled to fit today's interiors.

• Horizon wine server adding an Uba Tuba granite top and a variety of wood finishes to the existing silhouette; can hold up to 21 bottles; available with a choice of metal finishes.

• Circa 1905 stools adding a Mission-styled stool in counter height and bar height with memory swivel; variety of finishes and fabrics.

CHROMCRAFTIHFC C-333

• Traditions, three styles of traditional cherry swivel-tilt castered dining, $1,399-$1,499.

• Plantation, three styles of rattan swivel-tilt castered dining with wicker accents, two finishes; $1,299-$1,799.

• Elements, five chair styles including a Parsons chair program; three dining tables including travertine, slate and glass-top tables.

• Basix, 10 styles of barstools, contemporary metal stools with fabric and finish options; $99 to $199.

• Outdoor collection, 25 pieces includes dining, indoor/outdoor living with glass, stone and faux stone options on tables, EZ sleeve on seating, with finish and fabric options.

Strategy: To distinguish itself from the competition by providing a broad assortment of quality product and value.

CRAMCO243 S. Main St.

• Quarry, five casual dining groups in contemporary and transitional styles; includes dining, pub sets and baker's racks; steel frame tables have multi-color slate inserts and choice of 45-inch and 48-inch round and 42-inch-by-66-inch glass tabletops; fully welded steel frame chairs; stools feature slate inserts with microsuede upholstery; five-piece sets, $399 to $699; five-piece pubs, $499 to $599.

• Salem, slate and cherry veneers in a mixed-media table with turned steel legs; chairs feature arm and side options in Windsor styling and fully welded frames; $799.

• Stormy and Cobbler, counter-height bistro sets with return swivel on 24-inch counter stools in choice of powdercoat finishes; $299 set.

• Griffin, promotional dinette in a choice of laminate tops and chair finishes; fully welded chair frames; $199 set.

Strategy: Expanding Michael Aaron and Design Line quick-ship programs, including some of the top-selling laminate dinettes; all can be shipped in two weeks with a $1,500 minimum order.

GLOBER FINE METAL FURNITUREIHFC D-1015

500 Bar, metal bar in 10 finishes, two side cabinets and a soft silver lattice center panel, six-bottle wine rack, glass top; $1,300.

HOLLAND HOUSE100 S. Main St.

• Compatible Dining, seven-piece wood dinettes with black bases and cherry tops, or white bases and spice-finish tops; $449 to $649.

• Blended Dining, eight pieces in finishes of white, black and natural pine, to be mixed and matched; $699 to $999.

HOMELEGANCE212 Jacobs Place

• Nine casual dinette groups with slate and glass tops.

• Dining pub tables with matching occasional and baker's racks.

• Style 260, casual dining with Caribbean accents and oak veneer top.

LIGO PRODUCTSNFM 701

• Malindo collection, a six-piece mixed media collection featuring wicker-back dining chairs highlighted with solid-wood carvings; wicker-and-wood glass-top table; optional parquet veneer server.

• Style T282 and PJ4060, versatile self-storing butterfly leaf table that opens to seat eight at counter height; solid-wood construction available in rich coffee, ebony and light oak/white finishes.

• Hampton collection, introducing two kitchen carts of solid wood with granite tops designed as accent pieces to accompany all the dining groups in the Hampton collection.

MAGNUSSEN HOMEIHFC M-1010

Bel Canto, from the new licensed Cristina Ferrare Home Collections, case goods collection includes dining and wine storage pieces such as a wine storage piece featuring Old World metal grillwork gates, which open to reveal a work surface, as well as wine bottle and stemware storage; also includes a wine cart with a cherry veneer parquet top and two drop leaves.

MASTER DESIGNPS 309

• 326 Series, five pieces, contemporary style, counter-height table and stools, crafted in oak veneers and finished in medium oak; $599.

• 329 Series, five pieces, contemporary style, counter-height gathering table and stools, crafted in maple veneers and finished in a distressed butter cream; $599.

• 404 Series, 12 pieces including dining, crafted in poplar solids and cherry veneers.

• 426 Series, two pieces, contemporary round table constructed of oak veneers, with swivel/tilt caster chair; $899 for table and four.

• 416 Series, nine pieces, contemporary dining with lots of shape and movement, reeded moldings, prima vera veneers and two finishes; five-piece set $999.

Strategy: Filling style voids in dining.

PASTEL FURNITUREIHFC M-917

• Monterey, contemporary birch collection featuring a 48-inch round glass-top table with brushed steel finish; onyx wood slat chairs with black Passion Suede upholstery.

THE POWELL CO.NFM 100

• Tavern collection, six bar additions to group, unique storage and serving features in bar, swivel stools, cellarettes; hand-painted finishes, oak and antique cherry finishes; $249 to $599.

• Masterpiece collection, eight additions to group with rooster-themed dining, traditional bombé secretary, bachelor chest and French writing desk; in hand-painted and faux finishes; $99 to $399.

• Kitchen Butlers, four mobile kitchen carts with function and storage; includes granite and wood tops; mocha, white and natural finishes; $149 to $299.

PRIMO DESIGNSCPM 165

• Palm Desert, 28 pieces including seven casual dining; retro contempo styling with signature lattice design; northern maple veneers with Asian beech solids; Vietnam sourcing.

• Desert Nights, same silhouettes as Palm Desert but with deep merlot finish.

• King Edward II, 25 pieces including casual dining; oak solids and veneers in dark, toasted oak color, marble-top cases.

• Orchard Treasures, 11-piece casual dining collection in hand-painted finish with Venetian antique distressing in rich golds, browns and terra cotta color tones; intricate detailing and unusual pieces; table and four, $499 to $799.

Strategy: Expanding style selection and price points in casual dining to take advantage of strong values from China.

REGENCY HOUSE100 E. Green St.

• Ashford Place, 12 pieces of bars and barstools, formal French-influenced bar/bistro set with armchair-type barstools; ash construction in medium finish, detailed legs; $899.

• La Maison, eight pieces, French country-inspired wine bar with two styles of barstools (ladder-back and splat-back side stools) and built-in wine rack; all feature solid hardwood with hand-carved solid-wood accents; $699.

Strategy: Expanding several collections introduced last fall.

Marketing programs: Expanding its gallery program with additional customer benefits, including digital advertising aids and quick-ship collections.

SALOOMPCH Center

• Pub tables, new category, 65 tables including two most-popular bases, Saber leg and Artisan pedestal; counter and bar heights; rounds, ovals, and rectangles; wide variety of top materials: granite, wood, tile, porcelain and Corian; 44 finishes.

• Three new swivel stools in best-selling styles — the No. 18, No. 56 and No. 39 — in counter and bar height.

• Three new dining table base styles: Neptune pedestal, Cabaret pedestal and Pirouette leg; contemporary and transitional styles; wide range of tabletop shapes, sizes and materials, and 44 finishes.

• Two new chair styles, sophisticated contemporary and traditional country.

• 68-inch four-door buffet and china, contemporary styling with bird's-eye maple details.

• Leather program for dining chairs in eight colors.

Strategy: Strengthening fashion and style position with new looks and leather option.

STANLEYIHFC C-1158

Beau Nouveau, combines glamour years of the 1940s with architectural and Biedermeier influences; custom-designed hardware inspired by high-fashion jewelry, in silver and gold; exotic cathedral walnut, African crotch mahogany and polished Zebrano woods; pieces include a mirrored bar and a martini bar.

WHITEWOOD INDS.215 S. Main St.

Patriot, 15-piece solid-wood collection showcasing classic design and color combinations of white with warm oak, soft black with warm oak, and cranberry with warm oak; table and four, $899.

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