New at Market: Youth

• All prices retail • In-depth stories on youth introductions will appear in Furniture/Today's opening-day issue •

By Furniture Today Staff -- Furniture Today, April 11, 2004

BERG FURNITURESP 4413

Verona, convertible crib in a honey finish, adaptable up to a full-size bed.

FARMHOUSE FURNITUREIHFC D-508

• Treasures, seven pieces with beadboard front, raised detail frame, poplar with 12 available finishes, including two-tone look; six-drawer dresser, $1,095; student desk, $895.

• Monterey, bunk bed group in birch with cottage styling; available in 12 colors; bed, $1,495.

• Paris, elegant group in 12 colors; pieces $1,300 to $1,495.

• Bookcase, a low-profile bookcase for youth or adult use; MDF and poplar with 12 finish colors; $495.

• Strategy: Expanding youth category due to strong sales growth; completing existing collections with key items.

GAUTIER USA220 Elm 326

• Calypso, extensive new collection with several bed, storage, accessory and case piece options, including a loft bed with double trundle; cognac finish.

• Zap, featuring a light oak finish and colorful accents.

HART FURNITUREIHFC M-1007

Showcasing youth program, introduced in Tupelo, called Young at Hart.

HOLLAND HOUSE100 S. Main St.

Entering category with Trendsetter, a 28-piece youth bedroom in birch solids and maple veneers, unisex design; student loft system, $1,999.

KINCAIDIHFC H-1204

Offering two solid-wood collections, between eight and 12 pieces each, aimed at older teens and young adults, with competitive pricing.

• Somerset, lifestyle look with a dark merlot finish; design features include mitered-frame moldings, English dovetail drawers and oversized turned foot.

• Laurel Inn, solid pine with lightly distressed finish, casual feel; calling it the "newlywed bedroom" because of its appeal to young adults; includes an antiqued metal bed and stately six-drawer dresser.

LEGACY CLASSICPS C-100

• Entering youth market and establishing a new division, Legacy Classic Kids. Has a new 4 million-square-foot factory and a container-mixing warehouse in Shanghai, China.

• Five collections, 25 pieces in each collection, targeting the top youth styles and finishes; imported solid wood and veneers; targeting middle and lower-middle price points.

POWELLNFM 100

• Monster Bedroom, 25 pieces in steel with chrome plating; heavy-gauge powdercoated tubular steel frames, chrome-plated drawer fronts and laminate tops; signature storage bench features a rugged black faux leather top with four full-extension drawers riding on heavy-duty casters, giving it a mechanic tool chest look; pieces from $59 to $499.

• Kids At Play, 13 pieces in RTA; brightly painted and silk-screened accents with a "road construction" theme; signature pieces include a bookcase captain's bed with six storage drawers, a desk and an activity table; pieces from $79 to $499.

RIVERS EDGE FURNITURE233 S. Main St.

Three youth groups, varying from traditional to country; goods produced in Vietnam, Brazil and China.

TRANSWORLD/TAMMEXCPM 255

• Locker Room, adding to group introduced at Tupelo market, including twin/twin bunk bed, futon, twin storage bed and two door lockers; drawers offered in 10 colors and are totally interchangeable in all items; pieces from $199 to $299.

• Sports theme beds, including a new wood and metal baseball bunk bed; continuing to expand colors on themes of basketball, football, soccer and ice hockey; prices from $399 to $599.

• Designer oval tube beds, four new full beds created with design-patented oval tubing; bed including rails and support platform all packed in one carton; $149 to $199.

• Designer oval tube futons, three new full-sized futons with oval tubing, which allows for comfortable arms and creative designs; packed with an 8-inch mattress in the same carton; $199 to $299.

• Strategy: Patented designs on sports beds and oval tubing; 72-hour shipping on most-popular items.

• Marketing programs: Pushing Bunkbed Super Market idea, one-stop shopping for all popular-priced bed needs in metal and wood. Promoting slogan, "Our beds are cheaper by the pound than steak."

VIGNETTESIHFC M-507

Kountry Kids, traditional design with Louis Philippe-styled crown molding; solids and veneers with a hand-rubbed burnished pine finish; antique brass-finished hardware; includes student desk and hutch.

ZOCALOHS 306

• Entering the youth arena, with Danny Olivas named brand manager for Zocalo Kids program.

• Room Magic collection, a series of beds, loft beds, case pieces and desks; built from birch in a natural finish, with drawer fronts and panels hand-stained in bright attractive colors; distinctive drawer pulls come in the shapes of cars, animals, stars and teapots. Designed to change with the child, all colored drawer fronts can be reversed to natural finish, and knobs can be switched to a more age-suitable design.

• Adding youth and second bedroom pieces to existing adult bedroom lines: Montana, Cherry Hill, Milano and Harvest. Featuring twin beds, smaller-scaled case pieces and student desks. Consumers can buy additional adult-scaled pieces as the room transitions from youth to second bedroom.