Aaron Rents changes name to Aaron's Inc.
Rent-to-own retailer seeks consistent brand messaging
Furniture Today Staff -- Furniture Today, April 14, 2009
WASHINGTON — Aaron Rents is getting a new name - Aaron's Inc.
Robin Loudermilk, president and CEO of the rent-to-own retailer, officially unveiled the new name Monday evening to 2,000 Aaron's associates attending the company's annual National Managers Meeting here.
"Aaron's is creating consistent brand messaging by bringing the corporate name in line with the trade name of over 1,575 stores. Our customers and their friends know and trust the Aaron's name in our advertising and through our community outreach," Loudermikl said. "Further, the name change reflects our unique sales and lease ownership business model, which was started in 1987."
Aaron's also announced that effective April 20, its New York Stock Exchange ticker symbol also will change, from RNT to AAN. The symbol for the company's Class A stock will change from RNT.A to AAN.A.
Aaron Rents was founded in 1955 by Charlie Loudermilk, Robin's father, who remains chairman.
In November, Aaron's sold its rent-to-rent division, Aaron's Corporate Furnishings, which accounted for about 6% of the company revenues, to focus on its fast-growing Aaron's Sales & Lease Ownership division.
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Aaron Rents now Aaron's Inc.
Apr 20, 2009
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