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Bedding

By Furniture Today Staff -- Furniture Today, April 13, 2009

CAROLINA MATTRESS GUILD

FP 100

Introducing new eco-friendly Natural Living collection. Beds feature natural latex, bamboo ticking, soy-based foams and silk and wool fibers and retail from $799 to $1,999. Also showing its expanded Town & Country line, featuring beds at popular price points.

FIVE STAR

IHFC M-530

New Better Homes and Garden line is designed to appeal to female consumers, bedding's key consumers. The collection features “Cool Temp Technology.” Point-of-purchase materials with the collection aim to help retailers implement a mini-makeover on their floors to boost traffic. Retails range from $799 to $1,599.

I CARE SLEEP

PS 1-540

Additions to company's eco-friendly Earthcare line include a nine-inch latex mattress offered with latex or memory foam duvets. The latex is from Latex International and the polyurethane foam is in Hickory Springs' Preserve foam program. The bed retails for about $2,499.
Also adding a “Sleep to Go” mattress, an eight-inch compressed and rolled foam mattress fashioned from Preserve foam. The six-inch base is topped with two inches of visco foam. The bed, offered in a box, is designed for Internet retailers and also can be used as a carryout purchase at conventional bedding stores.
In addition, Earthcare offers an encased coil futon mattress that incorporates Preserve foam. It will retail at $399 in full, and it expands the company's futon offerings.

JOYA SLEEP SYSTEMS

IHFC M-535

Introducing Little Gems infant/toddler collection, featuring a vacuum-sealed and rolled foam mattress. Also showing its Emerald Coast line of washable memory foam pillows.

NATURA

IHFC C-703

Introducing its NaturaFresh line of products designed to keep consumers' bedding fresh and clean. The sleep accessories include a waterproof wool mattress pad, retailing at $180 in queen, guaranteed to protect the mattress for up to five years; a waterproof mattress protector, retailing at $90, which features a thin cotton sheet; and a pillowcase, retailing at $70, designed for travelers who want protection while using hotel or airline pillows.
Also introducing a collection of eco-friendly pillows, including the Organic Dream Mate Pillow, the Organic Select Pillow, and the EcoGreen Pillow.
Also introducing two new disinfecting sprays, part of the company's commitment to giving its consumers clean, healthful sleep products.

SEALY

One Office Parkway, Trinity

Introducing new Stearns & Foster line, with encased coil technology. The line includes two collections, a core offering retailing from $1,199 to $1,699 and the Estate line, retailing from $1,499 to $2,499. The line features upgraded materials and a new aesthetic look, including tack-and-jump quilting patterns utilizing a S&F script design, and carriage tufting on the borders. The core line uses a milk chocolate and beige color scheme, while the Estate line has a dark chocolate and tan color scheme. The Estate line also features a Continental box spring with a raspberry peek-a-boo fabric.

SOUTH BAY INTERNATIONAL

PS 1-419

Moving into retail channel with its specialty bedding line.

SPIRIT SLEEP

PS 1-538

Offering its “Better Than a Box Spring System,” designed to work with any mattress. It adjusts from 10 inches to 19 inches in height and offers under-bed storage containers. The system can be delivered directly to consumers' homes.

STYLUTION

IHFC M-608

New visco and innerspring bedding lines offer strong values, according to the company.

THERAPEDIC

PS 1-501

Unveiling its BackSense line with HourGlass Support, a feature it developed with components supplier Leggett & Platt. Retails start at $399 and go to $999. The new HourGlass feature, exclusive to Therapedic, has been shown to increase firmness by 18% in the shoulders, hips and lumbar areas. It is an ergonomically designed polypropylene insert designed to sit atop the coil unit.

Key trends

Natural nuances: Bedding producers continue to introduce eco-friendly mattresses and sleep accessories. The mattresses are cushioned with soy-based foams, while the accessories include disinfecting sprays and natural pillows.
Marketing magic: From ergonomic constructions touting superior firmness stories to branded lines carrying well-known consumer names like Better Homes and Gardens, bedding makers are using strong consumer hooks to attract attention.

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