WG&...as DeCoro in all stores
By Furniture Today Staff -- Furniture Today, April 5, 2004
GREEN BAY, Wis. — WG&R Furniture has rolled out DeCoro Design Centers in each of its five stores.
The leather upholstery galleries feature a display of large leather swatches along with drawers of small swatches for consumers to take home. There is a large, lighted work area and space to keep webbing samples and other sales aids. Each center has a kiosk playing a continuous-loop DVD.
Paula Goin, WG&R vice president of merchandising, said the DeCoro galleries are part of a merchandising strategy designed to maximize custom-order leather business. Over 150 leathers and seven wood options are offered.
WG&R displays up to 15 DeCoro sofas on each floor, including stationary and motion.
