Share this on

WG&...as DeCoro in all stores

By Furniture Today Staff -- Furniture Today, April 4, 2004

GREEN BAY, Wis. — WG&R Furniture has rolled out DeCoro Design Centers in each of its five stores.

The leather upholstery galleries feature a display of large leather swatches along with drawers of small swatches for consumers to take home. There is a large, lighted work area and space to keep webbing samples and other sales aids. Each center has a kiosk playing a continuous-loop DVD.

Paula Goin, WG&R vice president of merchandising, said the DeCoro galleries are part of a merchandising strategy designed to maximize custom-order leather business. Over 150 leathers and seven wood options are offered.

WG&R displays up to 15 DeCoro sofas on each floor, including stationary and motion.

Share this on

Hooker Furniture reorganizes case goods merchandising efforts

Feb 7, 2012

Lazzaro Leather to show expanding line in larger IHFC space

Apr 9, 2012

Rosson joins Bernhardt as VP

Mar 21, 2012

Michelle Rosson to lead Bernhardt's residential upholstery sales

Mar 14, 2012

Hooker creates two teams in case goods division

Feb 22, 2012

Also by this author

Also by Staff Staff

Featured Company

Surya

For more than 30 years, the name Surya has been synonymous with high quality, innovation and luxury. Our Fall 2009 collections are no exception. Our designers have masterfully created some of the most cutting edge and versatile pieces to date. Encompassing... more

Related Resources

Atlanta International Gift & Home Furnishings Market

Here is a selection of products shown at this month's International Gift & Home Furnishings Market here.

Networking at the 13th annual F/T Leadership Conference

NAPLES, Fla. — Industry executives and guests took the opportunity to network and play golf during down time at Furniture/Today's 13th annual Leadership Conference here this month.