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WG&...as DeCoro in all stores

By Furniture Today Staff -- Furniture Today, April 5, 2004

WG&R Furniture has rolled out DeCoro Design Centers in each of its five stores.

The leather upholstery galleries feature a display of large leather swatches along with drawers of small swatches for consumers to take home. There is a large, lighted work area and space to keep webbing samples and other sales aids. Each center has a kiosk playing a continuous-loop DVD.

Paula Goin, WG&R vice president of merchandising, said the DeCoro galleries are part of a merchandising strategy designed to maximize custom-order leather business. Over 150 leathers and seven wood options are offered.

WG&R displays up to 15 DeCoro sofas on each floor, including stationary and motion.

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