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N.Y., Mich. dealers win contest

By Furniture Today Staff -- Furniture Today, March 28, 2004

HOWEY-IN-THE-HILLS, Fla. — HOWEY-IN-THE-HILLS, Fla.— In a One Best Idea contest, Furniture First retailers shared money-saving or profit-generating innovations that have helped their businesses. The winners:

• Grand prize: Stephen Kane of Carpet Town Furniture, Weston Mills, N.Y. Kane uses a hot-air balloon to promote the five Carpet Town stores. Hovering over local outdoor events, the balloon has raised public awareness of Carpet Town and has driven traffic to the stores.

• First runner up: Tom Godwin and Bob White, Godwin's/ Mattress First, Saginaw, Mich. Godwin's raised retail prices by 3%, an increase that met little resistance among shoppers but added nicely to the company's bottom line.

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